Architectural Digest Magazine & The Creator of 1stDibs Launch ShopAD

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High-Tech, High-Design Website Broadens Access to Designer Home Furnishings

www.shopAD.net

Powered by technology that provides high-quality images, updated information, and planning tools, ShopAD further advances the presence of home furnishings on the Web. It is a storefront for contemporary brands large and small.

ShopAD is a new online portal for discovering contemporary home furnishings, transforming the world of interiors into a technology-rich environment for design professionals and enthusiasts. Accessible to the public at http://www.ShopAD.net, ShopAD is developed by Architectural Digest, the international magazine of architecture and design, in partnership with the creator of 1stdibs.com, the world's leading online marketplace for high-end antiques and 20th century design. With ShopAD, Architectural Digest and 1stdibs.com have evolved the home furnishings industry on the Web, making the search for high-end design comprehensive, seamless, organized and personalized.

Homeowners are returning to home improvement and décor projects according to a recent Architectural Digest Subscriber Study. As the design-conscious consider a home makeover this fall, ShopAD consolidates the best resources all in one location. The comprehensive database of more than 20,000 contemporary home products includes sharp photographs of furniture, lighting, carpet and flooring, wallcoverings, and the world's largest collection of textiles ever assembled on the web. Kitchen and bath products will be added soon.

ShopAD's advanced technology introduces many functions tailored to contemporary design search for the first time online:

  •     Discover home furnishings available in nearby design showrooms and via manufacturers;
  •     View high-quality images and fabric swatches from a carefully edited selection of products;
  •     Receive accurate product information updated by manufacturers in real-time;
  •     Create personal project portfolios and save furnishings by "room" with photos and specs; and
  •     Shop with one account to access content across ShopAD and 1stdibs.com.

"Together with 1stdibs.com, we are covering every possible need for sourcing products across contemporary and antique furnishings," said Giulio Capua, Vice President & Publisher of Architectural Digest. "ShopAD helps design industry companies get closer to their clients, whether they are design professionals or homeowners seeking ideas and inspiration."

Added Michael Bruno, founder of 1stdibs.com, "Powered by technology that provides high-quality images, updated information, and planning tools, ShopAD further advances the presence of home furnishings on the Web. It is a storefront for contemporary brands large and small."

Manufacturers participating on ShopAD include: Baker; Brunschwig & Fils; Clarence House; Colombo USA; Decorative Crafts; Ebanista; Edelman Leather; Fort Street Studio; George Smith; Giorgetti USA; Grange; Holly Hunt; Henredon; Hickory Chair; Kosta Boda; Kravet; Lee Jofa; Patterson, Flynn & Martin; Pierre Deux; Renaissance Carpet & Tapestries; F. Schumacher; Vaughan Designs; Venini; Vladimir Kagan Couture and more.

Advertising launch partners include: 1stdibs.com; Sotheby's International Realty; and F. Schumacher.

About Architectural Digest
Architectural Digest, a Condé Nast Publication, is the world's definitive design magazine, reaching an audience of 5 million readers each month. The magazine features the work of world-class authors and photographers and regularly presents a "first look" at the homes of leaders in the fields of entertainment, fashion, business, society and the arts. For more information visit http://www.architecturaldigest.com.

About 1stdibs.com
Founded in 2001, 1stdibs.com is the world's leading on-line resource for antiques, 20th century design, fine and estate jewelry, and vintage couture and designer fashion. Representing over 700 dealers in 21 of the largest U.S. markets plus Paris, London, and Toronto, 1stdibs.com has over a half billion dollars of inventory flowing through its system each year. All items can be searched by location and purchased directly from the dealer. As stated on HarvardBusiness.org, "1stdibs has now become the leading source to search for antiques and mid-modern furniture outpacing both traditional auction houses, Sotheby's and Christies, and offering a higher quality experience than e-Bay."

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Elissa Lumley
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