We are excited about this partnership, and we definitely look forward to providing them outstanding sales support to keep demand growing in Northern California.
San Diego, CA (PRWEB) September 29, 2009
Caballo Negro Energy has finalized the terms of a distribution partnership with Dewmar International Brand Management Company, Inc., owner of the DSD Network, Inc. of Jackson, Mississippi.
The distribution agreement will make Caballo Negro 16 oz. available to energy drink consumers in more than 5,000 retail outlets including convenience stores and supermarkets in Nevada, Texas, Louisiana, Mississippi, Alabama, Tennessee and Arkansas.
"We have a high degree of confidence in Caballo Negro," said Marco Moran, President of The DSD Network and Dewmar International BMC, Inc. "We know there is demand for it, the brand is strong, and it is targeting the right market segment for strong performance and growth. We also like the changes we are seeing at the product management level - that they are totally committed to the success of the brand and the distributors."
The DSD Network consists of an extensive network of small to medium sized distributors and independent jobbers throughout the Southeast United States. Its portfolio includes innovative products such as Lean Slow Motion Potion Relaxation Beverage, Five-Forty Hydration drink, 2 Clean Hands hand sanitizer, Brilliant Choice Immune Booster, Chronic Ice Iced Tea and Jugular Energy gel/strips/bites.
For Caballo Negro Energy, which changed ownership and management in May, this new distribution partner represents the single largest expansion of the brand into major markets - a critical step forward in meeting the company's ambitious sales and operation goals for 2009.
"We re-launched the Caballo Negro brand earlier this year, and in a very short space of time we have seen the return of a very high level of demand for this product," said Jorge Olson, Brand Manager and Acting VP of Sales and Marketing. "We are excited about this partnership, and we definitely look forward to providing them outstanding sales support to keep demand growing in Northern California."
About Caballo Negro Energy
Caballo Negro Energy, headquartered in San Diego, California, is led by an experienced and highly enthusiastic leadership team with the right combination of skills and market savvy to ensure that the product quickly achieves leading status in its segment. Caballo Negro Energy Drink was designed to appeal to Hispanic energy drink consumers, both in taste as well as brand design. (It took more than a year and countless consumer preference tests to perfect the unique Caballo Negro taste.) Due to its ultra high energy content, the brand has proven equally appealing to a diverse consumer base. For more information, visit the Caballo Negro web site at http://www.DrinkCaballoNegro.com.
(619) 852 6942