San Joaquin Media Group to Host Interactive Marketing Seminar for Local Business by Borrell Associates

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Main Street Goes Interactive: How Local Businesses Use the Internet to Grow is the next in an ongoing seminar series presented by RecordNet and The Record.

We are very excited about the opportunity to bring in a highly respected research firm to share valuable information regarding the San Joaquin market. Our business community will be able to gain knowledge of what's going on as it relates specifically to their industry and plan accordingly to ensure future success.

Main Street Goes Interactive: How Local Businesses Use the Internet to Grow is the next in an ongoing seminar series presented by RecordNet and The Record. At the seminar, Stockton area businesses will learn what local consumers are buying online; discover ways to increase sales with interactive advertising, and find out what local businesses in their field are budgeting for interactive advertising now and in the future.

The San Joaquin Media Group seminar is designed to present local businesses with valuable know-how and useable market intelligence they can apply to target more potential local customers on the Internet right away. It will be presented by Borrell Associates - a leader in Internet advertising information and techniques, with a client list that includes Google, The New York Times, Washington Post and Microsoft. Borrell VP, Mr. Bill Caudill, will share his expertise and the results of Borrell's extensive research to give businesses the tools and know-how they need to develop a decisive competitive edge in the crowded online marketplace.

"The San Joaquin Media Group understands the critical role that local businesses play in the overall success of our local economy," says Deitra R. Kenoly, advertising director for San Joaquin Media Group. "We are very excited about the opportunity to bring in a highly respected research firm to share valuable information regarding the San Joaquin market. Our business community will be able to gain knowledge of what's going on as it relates specifically to their industry and plan accordingly to ensure future success."

Each one hour session will highlight key market indicators, proven practices, and applications for building a sound foundation for Internet marketing. Four identical sessions will be held at the Hilton Stockton (2323 Grand Canal Blvd., Stockton, CA). Seminar times are 9:00 am, 11:00 am, 2:00 pm, and 4:00 pm. One lucky attendee will even win an HP Mini 110 NetBook.

Local businesses interested in learning more about San Joaquin Media Group's Making Media Work for You seminar series can visit http://www.RecordNet.com/seminar. The site offers event descriptions for this and future seminars, as well as online registration.

San Joaquin Media Group is part of the Dow Jones Local Media Group (http://www.dowjones.com/lmg), which operates eight community media groups across the country. The company publishes eight daily and fifteen weekly newspapers, several lifestyle magazines and niche publications, as well as affiliated news and local search websites in seven states. Dow Jones & Company is a News Corporation company (NYSE: NWS, NWS.A; ASX: NWS, NWSLV; http://www.newscorp.com), a leading provider of global business news and information services.

Media Contact:
Sean Polay
Product Manager, Distributed Media
(774) 313.6093

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