Gentle Giant Moving Company Named Preferred Moving Company of Boston Ballet

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Ballet Relocates to New Performance Home - The Boston Opera House

Boston's Best Moving Company

Gentle Giant Moving Company (, an award winning residential and commercial mover based in the Boston area, announced today that it was recently named the preferred moving company of Boston Ballet. Boston Ballet selected Gentle Giant Moving Company for this exclusive sponsorship role in conjunction with its move to its new performance home, the newly restored Boston Opera House.

Elements of the partnership include various cross-promotional activities, joint media opportunities, as well as special discounts for each organization's customer audiences. The relationship between Gentle Giant Moving Company and Boston Ballet represents the joining of two respected Boston brands and is strengthened through a shared commitment to the community and demographic similarities between their respective clientele.

Throughout the next year, customers, audience members, and employees from both organizations will have the opportunity to benefit from special offers for Boston Ballet performances and services from Gentle Giant Moving Company and its subsidiary organizations. To generate interest in this new partnership, the organizations seek to leverage their similarities in creative, unique, and even amusing ways, including the athletic abilities of their employee populations and the notion that movement is part of the core essence of each company's mission.

"We're thrilled to be partnering with Boston Ballet during this important transition, just as we do with thousands of Boston-area residents who move into their new homes each year," said Gentle Giant President and CEO Larry O'Toole. "It is an honor to work side by side with a Boston-based organization that is so highly regarded around the world."

"Boston Ballet has embarked upon an exciting moment in the company's history - entering into a new home at The Boston Opera House," said Boston Ballet Executive Director Barry Hughson. "From our company dancers, costumes and sets to our loyal donors, subscribers and patrons, it was a major move. We are pleased to have Gentle Giant's partnership as we move forward into this new era."

Information Boston Ballet and its 2009-2010 season is available at the new website Details about Gentle Giant and Boston Ballet's collaborative activities are available at

About Gentle Giant Moving Company, Inc.
Founded in 1980 and headquartered in Somerville, Massachusetts, Gentle Giant is a premier residential and commercial mover, offering local, interstate, and international service. Named one of the Boston Business Journal's Best Places to Work in Massachusetts in 2004, 2005, and 2006, winner of the 2006 International Torch Award for Marketplace Ethics by the Better Business Bureau, winner of the Better Business Bureau's Torch Award for Excellence in 2002, 2003, 2005 and 2008, nine-time winner of Boston Magazine's "Best of Boston," six-time winner of The Improper Bostonian's "Boston's Best Moving Company" award, seven-time winner of the Angie's List "Super Service" award, and 2007 Top Small Workplaces award from the Wall Street Journal and Winning Workplaces, the company's services include craning, piano moving, complete packing and unpacking services, and other related services. Gentle Giant offers storage facilities and dispatches crews from its sixteen offices in Massachusetts, New Hampshire, New York, North Carolina, Rhode Island, Virginia and Washington State. For more information, please call (617) 661-3333 or visit the company online at

About Boston Ballet
Since 1963, Boston Ballet has been one of the leading dance companies in the world on stage, in the studio and in the community. Under the leadership of Artistic Director Mikko Nissinen and Executive Director Barry Hughson, the Company maintains an internationally acclaimed repertoire and the largest ballet school in North America, Boston Ballet School.

Boston Ballet maintains a repertoire of classical, neo-classical and contemporary works, ranging from full-length story ballets to new works by some of today's finest choreographers. Boston Ballet's second company, Boston Ballet II, is comprised of pre-professional dancers who gain experience by performing with the Company and independently, presenting lecture-demonstrations and special programs to audiences throughout the Northeast.

Boston Ballet School, the official school of Boston Ballet, has a long-standing dedication to excellence and access and reaches more than 10,000 students ages 2-adult each year through Boston Ballet School classes, Summer Dance Workshop, Summer Dance Program, Citydance, Taking Steps, and Adaptive Dance. The wide array of dance programs are held at four studio locations in Boston, Newton, Norwell and Marblehead, as well as community centers and in Boston Public Schools.


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Stephen Coady
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