"Simply-Clean" Wisp Wine Aerator System Released by Celeras, LLC Unmatched Dripless Hand Held Wine Aerator Design Debuts at MIT Enterprise Forum

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Celeras, LLC releases the latest in wine aeration technology; the Wisp Wine Aerator System. Developed with an unmatched "Simply-Clean" design, the new Wisp is a first ever dripless hand held wine aerator. Featuring the Respirer (pronounced "res-p-AIR") wine aerator and the Flo Perfect pouring spout, the Wisp is designed to be used in the serenity of your home or at the bustling demands of a restaurant.

If I had a hundred to sell, they would have all been gone.

Celeras, LLC, makers of innovative, authentic wine accessories, today unveiled its latest product design with the simply-clean Wisp™ wine aerator system.

In time for the 2009 holiday season, the Wisp wine aerator system consists of two distinct components: the Respirer® (pronounced "res-p-AIR") wine aerator and the Flo Perfect pouring spout.

Beautifully crafted to compliment your barware, the Respirer is designed to efficiently mix air with wine instantly releasing the wine's full bouquet. Ensuring the perfect exposure to air, each Respirer contains a unique Vortex Impedance Control (VIC) device that conditions the wine flow prior to aeration. Only the Respirer wine aerator incorporates this patent pending technology.

Complimenting the Respirer wine aerator is the Flo Perfect pouring spout, which enables the wine to pour from the bottle at the same rate as the aeration process. Overfilling the aerator bowl is no longer a concern when using the Flo Perfect; however its most unique feature is that it acts as a nest in which to securely set your Respirer wine aerator immediately after use. This unique application prevents any unsightly drips from the aerator and eliminates any need for a messy drip tray

"There are many wine aerators on the market today each with their unique approach to aeration." said Will Priest, Chief Creative Officer "Unfortunately there are two drawbacks to hand held aerators: maintaining a steady pour from the bottle, and after being used the aerator drips creating a mess. Today we've overcome these drawbacks with this remarkable patent pending Wisp wine aerator system."

Making its debut at the prestigious MIT Enterprise Forum Wine Social in La Jolla, CA last month, the Wisp wine aerator system was the talk of the event. "If I had a hundred to sell, they would have all been gone." stated Kevin Landry, National Accounts Manager. "People kept saying over and over: The Wisp is fun and easy to use. Can I buy one now?"

A must have wine accessory designed for uses ranging from the serenity of your home to the bustling venue of a restaurant; Wisp comes in two distinct versions, the Wisp and the Premium Wisp.

The standard Wisp wine aerator offering consists of a Respirer wine aerator, acrylic Flo Perfect pouring spout, handsomely embroidered double lined carry-along pouch, acrylic display stand, stainless steel sediment filter and a cleaning brush. (MSRP $44.95, available 10/9/09)

The Premium Wisp wine aerator set consists of a Respirer wine aerator, stainless steel Flo Perfect pouring spout, zippered hard carry case with carbon fiber accents, nickel plated aluminum and stainless steel display stand, stainless steel sediment filter and a cleaning brush. (MSRP $79.95, available 11/2/09)

"We recognize that we need to offer more than only one model to support the ever demanding wine enthusiasts." said Priest "Our premium Wisp wine aerator is a first-of-its-kind premium system on the market. The hard black case with carbon fiber accent couples nicely with the bright metal plated "Wisp" logo and internal open cell soft foam design for the wine connoisseur that desires something extra special."

Each model has its own carrying accessory making it easy to bring the Wisp wine aerator system with you to a restaurant or a dinner party, enhancing your own wine-drinking experience, as well as that of your friends.

Introduced at an ideal time for the holiday season, the Wisp wine aerator systems are remarkable items for the consumer with equally appealing value. Beginning on the launch date (10/8/09) you can find more information about the Wisp wine aerator system at our new website http://www.WispMyWine.com.

About Celeras, LLC:
Founded in early 2008 on the simple principle of delivering memorable service and products, Celeras, LLC is actively engaged in creating innovative authentic wine accessories designed to enhance the wine enthusiasts' experiences to enjoy wine more.

Wisp wine aerator systems with dripless design (MSRP: Wisp - $44.95 & Premium Wisp - $79.95) for immediate distribution nationwide

Contact:
Will Priest, Chief Creative Officer
Celeras, LLC
760.230.2355

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