PointAbout and Unicorn Media Announce High Quality Video Integration for iPhone Apps

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Now, anyone can create an iPhone application that includes integrated video, thanks to AppMakr.com from PointAbout and Smart Syndication Technology from Unicorn Media

Unicorn Media has announced the addition of high-quality video integration for iPhone applications, furthering the reach of their comprehensive video publishing platform. Leveraging the company's Smart Syndication TechnologyTM, Unicorn is offering a software development kit (SDK) for content owners to quickly and easily integrate broadcast quality video to iPhone applications. Unicorn customers can now choose iPhone as one of the many options for distributing their valuable media assets. Unicorn's iPhone application support comes on the heels of the company's recent announcement highlighting a flexible transcoding solution for syndication of 720p HD videos optimized for TiVo DVRs.

Unicorn Media, Inc. is a recognized leader for Media-as-a-ServiceTM solutions, delivering a comprehensive suite of services to upload, manage, syndicate, analyze and monetize media content for any Internet-connected device. Unicorn's next-generation video publishing solution enables content owners to "unlock" professional video/entertainment content that is not currently being distributed or monetized due to cost and complexity. Unicorn Media offers syndication solutions to any IP-enabled device, with the ability to reach established endpoints such as PC's and Macs, set-top boxes including TiVo DVRs, game consoles, iPhone and other mobile devices, as well as major end-user video distribution sites such as iTunes, Boxee, Blinkx and many others. Unicorn's proprietary Smart Syndication TechnologyTM allows content providers to connect with any site that accepts an inbound RSS feed, giving them maximum audience possibilities.

Unicorn Media is expanding the reach of their solution by engaging with development partners such as PointAbout, Inc., a Washington, D.C. based mobile application development company. According to Scott Suhy, CEO, PointAbout, Inc., "We have integrated Unicorn Media's iPhone technology into our AppMakr.com service, allowing users to easily integrate video into any iPhone application. This gives us greater reach and allows us to broaden our potential audience. Not only can we deliver high-quality video to any iPhone application, but the dynamic syndication makes it possible to integrate in hours vs. days."

Says Bill Rinehart, Founder and CEO, Unicorn Media, Inc., "Unicorn Media is excited to make yet another announcement about the power and capability of our software solutions. Never before has there been a single company that allows media content owners to publish their entire video libraries with services that not only allow them to easily and quickly upload, manage and monetize their content- but also to syndicate to every major end-user destination or device. Most importantly, our analytics suite allows them to create custom queries so that they understand exactly what their content is doing- anywhere it resides. We feel our Media-as-a-ServiceTM approach can be a game-changer for content owners looking to grow their online business."

About PointAbout, Inc.
PointAbout allows you to quickly mobilize the content you're already publishing, like RSS & XML feeds, APIs and HTML content. Our AppMakr.com service builds native mobile applications in minutes instead of months, across multiple phone platforms without any ramp-up time and no need for proprietary programming expertise. Mobilize and monetize your brand in ways never before possible. http://www.PointAbout.com

About Unicorn Media Inc.
Unicorn Media, Inc. is a recognized leader for Media-as-a-ServiceTM solutions, delivering a comprehensive suite of services to upload, manage, syndicate, analyze and monetize media content for any Internet-connected device. Leveraging a globally distributed software platform and proprietary API, Unicorn Media has developed a Smart Syndication TechnologyTM that empowers customers to deliver high-quality video content, cut costs, accelerate time-to-market, reduce complexity and gain a competitive analytical advantage - all through a single vendor. Headquartered in Tempe, AZ, Unicorn Media, Inc. has offices in Los Angeles, San Francisco, Chicago and London. Unicorn Media is a privately held, self-funded company. For additional information, please visit: http://www.UnicornMedia.com

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Daniel Odio
PointAbout, Inc.
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