Social Media Marketing eBook Now Available for HR Marketplace

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Complimentary guide from covers social media best practices and integrated marketing strategies

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We're not the first to talk about social media marketing, and we most certainly won't be the last

Although social media use has increased exponentially in marketing and PR circles, many suppliers in the human resource marketplace argue there’s still too much “social” and not enough direct, measurable return for businesses.

A new eBook shows that participating in social media will help HR suppliers generate familiarity, trust and thought leadership with their customers, prospects and influencers. And it's another powerful way to generate publicity, traffic and leads.

The long-awaited eBook is titled Conversation Starters: Social Media Marketing in the HR Marketplace. It’s available online from, the leading provider of marketing and PR software and services in the human resources industry.

The social media eBook will help HR suppliers:

  • Better understand the basics of social media
  • Understand the importance of listening before participating
  • Understand who and where their buyers and influencers are online
  • Use social media for content marketing and relationship building
  • Integrate social media into their overall marketing strategy
  • Better measure social media marketing results

The “Conversation Starters” eBook also provides a list of social networking sites and other HR professional networks and tips for how to get started in each.

“We're not the first to talk about social media marketing, and we most certainly won't be the last,” said Kevin Grossman, president of “We launched our blog in 2004 and understand the power of ‘starting a conversation’ online. And now via social networks, social media marketing has fast become a powerful way to reach buyers and influencers while keeping in touch with clients. The key is trust – the currency of social media. Without it, your social media marketing efforts will fail miserably.”

The complimentary article is available to download (no registration required) at

About is a division of Fisher Vista LLC, a marketing software and services firm focusing exclusively on the human capital industry. Through its marketing and public relations services, the company has worked with nearly 700 human resource and employee benefit service providers, helping them generate publicity, website traffic, sales leads and improved SEO.

This press release was distributed through PR Web by Human Resources Marketer (HR Marketer: on behalf of the company listed above.


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Kevin W. Grossman
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