WatchMojo Grows 200% Per Year to Cross 75,000,000 All-Time Streams

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WatchMojo adds clients and distribution as it crosses 75,000,000 cumulative streams; on track to hit 100,000,000 all-time streams in January 2010.

WatchMojo served its 75,000,000th video in September 2009, a mere five months after crossing the 50,000,000 mark.

While a few VC-funded new media companies have aggregated producers to cumulatively generate more video streams, WatchMojo has emerged as one of the most ubiquitous digital brands of the online video revolution, with its 5,000 WatchMojo-branded videos being streamed 75,000,000 times since 2006 across thousands of portals, media destinations, newspaper sites and blogs.

WatchMojo had over 250 videos watched by over 100,000 people; though on average, 53% of all YouTube videos are only seen 500 times over the course of their lifetime, according to online analytics firm TubeMogul.

In addition, the company also reaches over 20,000,000 consumers in the digital signage market. In aggregate, the WatchMojo brand reaches over 25,000,000 consumers each month on multiple platforms.

Over the summer, WatchMojo continued to add to its impressive list of distribution partners - which include YouTube, Hulu, MySpace, NY Post and many more - by signing on Canwest Media in Canada and nine MSN in Australia. In addition, WatchMojo's travel content has become a staple on Verizon Central in the US.

In addition to media companies that turn to WatchMojo for evergreen and ad-friendly video content on popular culture topics, marketers are also relying on WatchMojo. For example:

  •     Japanese soy sauce maker Yamasa (which has been in operations since 1645) turned to WatchMojo to create an advertisement for its latest product. The ad ran online and in stores.
  •     Coca-Cola counted on WatchMojo for fashion videos on the Formula for Happiness microsite on MySpace which garnered over a million Friends.

The one-two punch of licensing fees and syndication revenues pushed WatchMojo to be profitable from operations in July 2009 at a time when most companies were scaling back video production and new media investments.

From Summer 2008 to Summer 2009, WatchMojo grew 200% at a time when the booming online video universe soared by 88% on an annual basis. WatchMojo's growth has accelerated, it:

  •     served 28,000,000 videos in all of 2008,
  •     has served 45,000,000 videos in the past twelve months, and
  •     is on pace to serve over 50,000,000 videos in 2009.

Despite holding back distribution by favoring companies that pay recurring licensing fees to access its library of premium videos, WatchMojo will serve its 100,000,000th video by its four-year anniversary in January 2010.

About WatchMojo

WatchMojo ( helps you become more successful by covering the people, places and things that inform and entertain you socially, personally and professionally.

Supplying the world's largest media properties, WatchMojo is a leading producer of professionally-produced, ad-friendly, premium videos covering Automotive, Business, Comedy, Education, Fashion, Film, Food, Health, Lifestyle, Music, Parenting, Politics, Science, Space, Sports, Technology, Travel and Video Games. The company's library of 5,000 videos generate 5,000,000 views a month, 75,000,000 all-time and reach 20,000,000 consumers each month in the out-of-home digital signage network, reaching over 25,000,000 people each month.


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Ashkan Karbasfrooshan
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