Too Posh to Cut Costs - Research from Savoo.co.uk Finds that the British are too Embarrassed to use Vouchers

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Research from Savoo.co.uk shows that over 15m Britons are too embarrassed to use vouchers; and half of Brits find using a voucher more embarrassing than setting off a theft alarm in a shop.

Savoo, a leading UK voucher website

These findings are a bit shocking, given that most people claim they love a good bargain. If 15 million people do blush when given the choice of handing over a voucher, versus paying full price, then Savoo.co.uk is the perfect place for them!

A new, independent survey commissioned by Savoo.co.uk a leading online discount voucher site, reveals that despite the recession, over 15 million Brits are 'too posh to cut costs' and are too embarrassed to use vouchers.

Findings also showed that every other adult in the country would actually find it more embarrassing to use a voucher than to set off the theft alarms in shops; and a third of the country would be less embarrassed to have their credit card declined than to use a voucher.

These findings are rather surprising because people are increasingly needing to look for ways to save money during these trying economic times. Perhaps they would be less embarrassed if they could use the vouchers 'discreetly' while online?

Savoo.co.uk offers that discretion, providing shoppers over 4,000 unique vouchers for online purchases, from the brand names they know and love on the High Street, such as Argos vouchers and Tesco voucher codes. The vouchers are constantly updated and only active vouchers are displayed, which would appeal to the 8 out of 10 Brits surveyed, who search for vouchers, only to have been disappointed to find that they had already expired.

Savoo is a consumer champion that is committed to the British public saving hundreds to thousands of pounds per year on all of their purchases - no matter how posh they are. With well-organised categories, advanced search function, and popular, as well as, staff-chosen vouchers on the homepage, Savoo is the best, online choice for UK deals.

Loren Bendele, CEO of Savoo.co.uk, said, "These findings are a bit shocking, given that most people claim they love a good bargain. If 15 million people do blush when given the choice of handing over a voucher, versus paying full price, then Savoo.co.uk is the perfect place for them!"

For further information, contact Adrian Ma adrian.ma@komodopr.com, Jayne Stala jayne.stala (at) komodopr (dot) com or Zena Martin zena.martin (at) komodopr (dot) com or call +44 (0) 20 7680 5520.
Notes to editors:

About the research:
All figures, unless otherwise stated, are from Opinion Matters. Total sample size was 2086 adults. Fieldwork was undertaken between 9th - 21st September 2009. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 16+). All percentages and projected population figures are based on a UK adult population of 51.5 million.

*47.5% increase in voucher searches figure is from a Hitwise Intelligence, August 2009 report.

About Savoo.co.uk:

Savoo.co.uk is a free, online voucher site that allows people to save on almost anything that they want to buy online.

Savoo's dedicated team of Deal Hunters scours the web to find top offers in every category, from designer clothes and baby gear to big screen TVs and gourmet food. Savoo.co.uk currently offers approximately 4,000 unique, active vouchers, with opportunities to save everyday on major brands, such as Apple, Amazon, Argos, Dell, Debenhams, Figleaves, Tesco, etc. If consumers are too embarrassed to use vouchers in public, then Savoo.co.uk is also a 'discreet' way for them to save lots of money on all of their purchases.

Savoo's mission is to be a true consumer champion by offering consumers the straightest, simplest road to the best deals online, as well as by offering lots of exclusive deals.

Visitors to Savoo.co.uk can add tips and great deals and become a Savoo.co.uk Deal Expert, earning the respect and admiration of fellow members. Or they can contribute to the community by voting and commenting on deals, which also lets the Deal Experts know they appreciate their savings savvy.

Savoo.co.uk is the perfect way to make day-to-day savings - and all without having to tackle the High Street.

Follow us on Twitter for the latest updates @Savoo

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Jayne Stala
Komodo PR
+44 (0) 2076805520
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