Huthwaite and the TAS Group Announce Strategic Partnership

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Huthwaite, the world's leader in sales performance improvement announces a strategic partnership with the TAS Group, the world's leader in sales performance automation to integrate Huthwaite's unrivalled sales skills and strategy intellectual property into the TAS Group's Dealmaker platform.

We are excited about the synergies between both organizations and what it will mean for the alignment of the skills and process that inform the revenue generating process

Huthwaite, the world's leader in sales performance improvement announces a strategic partnership with the TAS Group, the world's leader in sales performance automation to integrate Huthwaite's unrivalled sales skills and strategy intellectual property into the TAS Group's Dealmaker platform.

In the 21st century work environment, sales is no longer a standalone operation one step removed from process, it is now part of a deeply integrated value chain that stretches from the customer back through all levels of management and through all of the revenue impacting functions. Selling to the customer in a buyer-focused manner and bringing value to them at all stages of a cycle can be achieved only through disciplined adherence to a proven methodology such as the world renowned SPIN® Selling methodology represents. In the same way a business can only be run efficiently and effectively when there is accuracy of forecasting and pipeline management.

By integrating Huthwaite's IP into the Dealmaker platform, Huthwaite can deliver integrated results to an organization and ensure that selling skills and the processes that support them are aligned and embedded into the everyday work practices of sales professionals.

"Sales effectiveness initiatives should make it easier to manage your business to grow revenue. Combining the proven value of SPIN Selling, and our other intellectual property with the Dealmaker Sales Performance Automation platform, will enable us to further accelerate business growth for Huthwaite customers," said John Golden, CEO of Huthwaite, Inc. "The moment is right for the convergence of methodology, skills and process which can now be achieved by combining our expertise and research-based methodologies with the Dealmaker platform. We're also very excited about the ecosystem aspect of the Solution Partners' cooperation which represents real thought-leadership and customer-centered innovation within this industry. This is a fundamental upgrade for the sales effectiveness market."

The Dealmaker platform with integrated Huthwaite IP can be leveraged standalone or integrated with popular CRM systems, including those from salesforce.com, Oracle and Microsoft.

"Integrating the sales skills and strategy IP from a best-in-class provider from the sales effectiveness market such as Huthwaite represents into the Dealmaker platform provides a natural step forward for both organizations and more importantly for the market " said Donal Daly, CEO of The TAS Group. "We are excited about the synergies between both organizations and what it will mean for the alignment of the skills and process that inform the revenue generating process".

About Huthwaite:
Huthwaite is the world's leading sales performance improvement organization. Founded on scientifically validated behavioral research, our methodologies which include the internationally renowned SPIN® Selling, guarantee sales success. Huthwaite assesses your organization's needs and develops customized sales performance improvement and coaching programs that drive real business results. For additional information on Huthwaite, visit http://www.huthwaite.com.

About The TAS Group:
The TAS Group provides Sales Performance Automation to companies that want to achieve sustained, predictable and profitable revenue growth. It exists to guide and motivate global sales teams to win profitable business faster from target customers through a combination of methodology, process and technology. For additional information on The TAS Group, visit http://www.thetasgroup.com.

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