Mary Jo Romeo Named Vice President of Advertising Sales at Mochila

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Veteran digital sales executive of and The Weather Channel joins leading ad-supported content syndication network

Mochila, the premium content syndication technology platform and network, announced today that it has appointed Mary Jo Romeo to the position of Vice President, Advertising Sales.

Romeo is charged with creating innovative solutions for Mochila's advertising partners by leveraging its deep publishing relationships and its vast distribution network to enhance marketing performance. She will be based in New York and will report to Carolyn Bekkedahl, Mochila's President and Chief Revenue Officer.

"Mochila has proven in a tough year that premium content and distribution heightens advertising engagement and performance ─ that's the Holy Grail," said Bekkedahl. "Our business has grown substantially this year and we are excited to leverage Mary Jo's sales expertise and advertising relationships to fuel our momentum and growing success."

Romeo, whose career spans two decades of integrated sales and digital media experience, has forged deep relationships in the advertising industry. She spent four years at, owned by Johnson & Johnson (JNJ). As's VP, Sales & Client Services, Romeo increased online advertising revenue 40% over two years. Prior to joining, Romeo was VP, Regional Manager at The Weather Channel.

"Mochila's sponsored content offering provides advertisers with the highest levels of performance and engagement," said Romeo. "It's a welcome opportunity to create customized advertising solutions that will meet the challenging demands of the marketplace."

Romeo is active in the advertising community, serving as Co-Chair of the Executive Committee of AWNY (Advertising Women of New York).

About Mochila:
Founded in 2001, Mochila has forged partnerships with hundreds of the biggest and most powerful media companies in the world. The Mochila network of sites uses a proprietary technology platform that meets the unique needs of content owners, publishers, and advertisers. Partners include The Associated Press, Reuters, AFP, Getty, Splash, WENN, Gannett, Tribune Company, Belo Corporation, Media General, Scripps, Hachette Filipacchi Media, Hearst Corporation, Greenspun Media Group, Rodale, AMI, MSNBC, CNET, and Topix. The world's largest content syndication network powered by an ad-based distribution model, Mochila helps content owners reach new markets, publishers build businesses, and advertisers reach highly engaged, quality audiences. In addition to its own ad sales team, Mochila has partnerships with a number of the world's leading ad networks as well as the sales teams of participating publishers. Mochila has operations in New York, San Francisco, Los Angeles and Carlsbad, Calif. For more information, visit

Press Contact:
Lisa Granatstein
lgranatstein (at)


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