Boston, MA (PRWEB) September 30, 2009
Have you ever looked at the successful manoeuvres of a competitor and wished that your company could come up with ideas like that? Thanks to ideaLaunch, a leading content marketing company, there's an upcoming free webinar that will show businesses how competitive intelligence and content marketing can be used to do exactly this.
The free ideaLaunch Content Marketing Webinar 4.0 will teach participants how to reverse engineer the online marketing strategy of the competition, learn from the hard-earned research of others and develop a customized content marketing strategy worthy of envy. Special guest Mike Roberts, founder and CTO of SpyFu will offer advice and insider tips on gathering competitive intelligence. Host Byron White, founder and President of ideaLaunch, will then show participants how to use that information to develop fresh content marketing strategies and track ROI.
WHAT: ideaLaunch Content Marketing Webinar 4.0
WHO: Byron White, President of ideaLaunch
Mike Roberts, CTO of SpyFu
WHEN: Wednesday, September 30, 2009, 1pm ET
WHERE: Register at http://www.idealaunch.com/content-marketing/webinars/
Besides learning valuable marketing techniques, registered participants of the webinar will be able to submit their questions to the experts online during the presentation and get on-demand answers and insights. As a bonus to participants, they will also receive a free PDF version of Byron White's newly published 101 Content Marketing Tips Book (a $9.99 value). A webinar of new content marketing-related subjects will be presented by ideaLaunch on the last Wednesday of every month.
ideaLaunch is a virtual editorial and SEO department for companies that want a web presence that's more than a pretty face. Smart online content from ideaLaunch helps businesses win the customers companies are clamouring for. Retained on a monthly or test project basis, ideaLaunch's team of in-house editors, SEO specialists, engineers and project managers create custom content assets to client specifications. With a writer pool of over 5,000 screened content experts at its side, there's no industry or audience ideaLaunch can't engage. Plus, ideaLaunch guarantees real business results. Using proprietary technology to track the results, ideaLaunch works until companies get the ROI they deserve.