Offerpal has created an extremely easy way for online publishers to facilitate payment by their users, and Rixty extends this functionality by giving users a way to capture the value of their idle coins for virtual goods and currency purchases.
San Francisco, Calif. (PRWEB) September 30, 2009
Rixty (http://www.rixty.com) today announced the addition of the Rixty payment option to Offerpal Media's monetization platform. For the first time, online gamers on leading social networks such as Facebook, MySpace and Bebo, will be able to use their coins and cash to pay for virtual goods and currency at their favorite online social networking and gaming sites. Users can exchange their coins for free at more than 10,000 Coinstar kiosk locations and receive a voucher for use at any of Offerpal Media's 1,200+ online publishers.
"We are very excited to partner with Offerpal and give game developers access to the $3 billion in coins that Coinstar sorts each year," said Ted Sorom, Chief Executive Officer at Rixty. "Offerpal has created an extremely easy way for online publishers to facilitate payment by their users, and Rixty extends this functionality by giving users a way to capture the value of their idle coins for virtual goods and currency purchases."
Many top "Free to Play" MMO (Massively Multiplayer Online) game publishers already use the Rixty system to allow their users who lack credit cards to pay for content using cash and coins. Users can add to their online Rixty accounts by converting their cash at 10,000 Coinstar kiosk locations, or by purchasing Rixty prepaid cards at 4,000 convenience store locations nationwide.
"The addition of Rixty to the Offerpal monetization platform gives consumers more ways than ever before to get and use virtual currency, while also putting cash back in developer's pockets," said Anu Shukla, Founder & CEO of Offerpal Media. "This partnership provides a direct link between real money and virtual currency for the consumer, and it helps developers monetize a large audience base that might not have access to traditional payment methods but find it simple to use Rixty's prepaid payment system."
Founded in September 2007, Rixty is an alternative payment platform that makes it easy for youth and those who lack credit cards to make online entertainment purchases by converting their cash into online credits at retail locations nationwide. Rixty's extensive network of 14,000 Coinstar and convenience store locations enables youth and other cash-based consumers to spend their cash online as easily as at a local store. Rixty empowers people to take control of their entertainment spending, giving them access to multiplayer & downloadable games, virtual worlds, social networks, mobile games and ringtones, and mp3 downloads. Rixty connects online businesses with their cash-based consumers, significantly increasing overall sales and the total paying user base. Rixty enables a variety of emerging business models from online subscriptions to microtransactions for virtual goods. Rixty is expanding its retail footprint to more than 25,000 locations by year-end, to support its rapidly growing network of online publishers.
For more information, please visit http://www.rixty.com.
About Offerpal Media
Offerpal Media is the leader in virtual currency monetization for online games, virtual worlds and social networks. The company's turnkey payment platform gives consumers the opportunity to earn or buy virtual currency by completing targeted advertising offers or by purchasing it through direct, global payment options. Since its launch in 2007, Offerpal has issued more than 30 billion virtual points to over 115 million consumers across 1,200+ publishers. The company is headquartered in Fremont, California. Investors include Interwest Capital, North Bridge Venture Partners, and D. E. Shaw Ventures. For more information, visit http://www.offerpalmedia.com.
Rixty Press Relations
(510) 315-2715 x200