Enjoy Shopping Again @ The Cotton Company - How To Use History To Add To The Shopping Experience

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The Cotton Company uses it's unique historical setting to enhance the shopping experience. An interesting video on the history of the sprinkler system salvaged in the historic preservation of the building as an old cotton warehouse. Surprisingly the video tells the "real story" behind the purpose of the sprinkler system and it has nothing to do with preventing fires or explosions. The system came about for another unrelated purpose and earned an employee a new 1957 Chevrolet in the process.

The Cotton Company in historic downtown Wake Forest, N.C. uses the buildings' unique history to entertain and educate about the town and the actual Cotton Company building itself. The restoration of the building resulted in the Anthemion award for attention to detail in historic preservation. The customer can not only shop, but actually enjoy shopping again, as they learn of the building history, as well as the history of the community and town of Wake Forest.

This video is only one of several on the Wake Forest video history series on the web site that tells the interesting story of how the restored sprinkler system, saved in the restoration of The Cotton Company, had no relevance to safety but was there to preserve profits of the former owner of the warehouse. A unique story that resulted in one employee being given a new 1957 Chevrolet for his knowledge of how to make the cotton merchant financially secure.

The Cotton Company is an eclectic collection of crafters, entrepreneurs, artists, jewelers all together in an award winning restored cotton warehouse in the historic downtown of the original home of Wake Forest University. The Cotton Company has served for over a decade as the anchor store of the historic downtown district and has used it's marketing efforts to educate the community and guests on the unique history of the town of Wake Forest. Being a one stop shop for most any gift giving occasion The Cotton Company is a Christmas destination and local product destination due to the varied crafts, custom art and jewelry, and the spirit of the individual vendor entrepreneurs to find the next hot retail products before anyone else does. Individual shops change weekly so the customer never has the same experiences or the same products one finds elsewhere.

One can stroll the community decorated sidewalks, faux painted 10 years ago, in the style of the restoration of The Cotton Company interior, by the public at no cost to the taxpayers. Through the work of the Graham Johnson Cultural Arts Endowment the town enjoys the J.Seward Johnson sculpture, Yum Yum, displayed in the community gardens in part furnished by the annual 10 day Herbfest, an annul event held in Festival Park, the home of family friendly festivals, one block from The Cotton Company.

Herbal lore and legends abound in the town and a free weekly herb tips on the history of "getting the cold shoulder", " raining cats and dogs", "eating humble pie" all add to the history of the town and it's herbal connections through the medical school at the old Wake Forest College. The town is liberally landscaped with herbs and knowledge is abundant on how the herbs were used for medicinal, crafting, and culinary purposes throughout history.

In 2009 The Cotton Company was selected as one of the top 10 shopping destinations in N.C. and much of it due to the attention given to help the customer enjoy shopping again in the quaint, inviting historical town of Wake Forest.


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Bob Johnson
The Cotton Company
919-570-0350 ext. 119
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elizabeth johnson
Festival Park
800-937-3993 ext. 103
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