WhatCounts Enhances Email Deliverability Tools through Integration with Return Path

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WhatCounts, a leading email marketing service provider for Fortune-level customers, today announced the integration of Return Path into its e-Communications Suite 7.0. WhatCounts now offers its clients an array of advanced tools to optimize campaign deliverability on both the company's ASP platform and the Broadcasterâ„¢ appliance.

WhatCounts, a leading email marketing service provider for Fortune-level customers, today announced the integration of Return Path into its e-Communications Suite 7.0. WhatCounts now offers its clients an array of advanced tools to optimize campaign deliverability on both the company's ASP platform and the Broadcasterâ„¢ appliance.

The integration of Return Path's advanced technology into the WhatCounts solution will deliver a number of benefits to customers, including:

  •     The ability to identify deliverability failures at more ISPs around the world than any other provider.
  •     Real-time information on the causes for ISP blocking, allowing WhatCounts to more quickly resolve those issues.
  •     Access to more than 1.3 billion global inboxes via the Return Path Certification Program, the largest whitelist on the market.
  •     Rendering tools to monitor the delivery of email creative components across all major ISPs.

"This integration is key to providing our customers the best email delivery tools available," said Brian Ratzliff, president and co-founder of WhatCounts, Inc. "Incorporating Return Path into our platform gives great resources to both our clients and our internal WhatCounts Delivery Team, which all adds up to a winning solution for our customers."

"We find that many marketers still don't know whether or not their email is delivered to the inboxes of their customers and prospects. By giving their clients visibility into their true inbox placement rates, WhatCounts is assuring them the maximum success with their email marketing programs," said Matt Blumberg, CEO of Return Path. "WhatCounts has been a leader in email marketing for many years and in many industries, and we are very happy to be partnering with them."

About WhatCounts, Inc.:
WhatCounts is a leader and innovator in comprehensive e-communication programs leveraging the power of targeted permission-based email messaging, interactive two-way dialogue, personalized content syndication through RSS and extensive marketing services. Deliverability management, strategic coaching, best practices benchmarking and professional services ensure substantial returns on loyalty marketing investments.

The powerful WhatCounts e-Communications Suite enables marketers to build brand loyalty through enhanced communication and analytics. This robust platform can be delivered through a hosted Web-based application for direct customers and agency resellers or via the unique BroadcasterTM appliance. With the development of the BroadcasterTM, WhatCounts was the first company to offer a hardware solution with pre-installed software to eliminate monthly metered fees. Flexible application programming interfaces allow for seamless integration between the e-Communications Suite and customer relationship management, marketing and reporting platforms. Founded in 2000, WhatCounts is a private Seattle-based company. For more information, please visit http://www.whatcounts.com or call (800) 440-7005.                        

About Return Path:
Founded in 1999, Return Path helps commercial email senders get more email delivered to the inbox. Our tools and services give senders the insight and resources to diagnose and prevent email deliverability and rendering failures by improving and maintaining their email sending reputations. Our Professional Services division then helps our client improve ROI and response by creating consistent and compelling subscriber experiences across the email customer lifecycle. Return Path runs the internet's most widely used third-party whitelist, the Return Path Certification Program. Return Path also invented the Sender Score, an email reputation measure based on data contributed by ISPs and other receivers of large volume email into the Return Path Reputation Network. We offer free access to our Sender Score to any sender, receiver or consumer of email at our reputation portal: http://www.senderscore.org. Information about Return Path can be found at http://www.returnpath.net.

Media Contacts:
Jen Fahey
WhatCounts
206-709-8250
jfahey (at) whatcounts.com        

Tami M. Forman
ReturnPath
646-367-3905
tami.forman (at) returnpath.net

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Jen Moser
WhatCounts, Inc.
206-709-8250 ext. 248
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