Multichannel Retailer Sierra Trading Post Announces Enhanced Search Options to MyUpdates, Doubles Subscriber List

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Sierra Trading Post, multichannel Internet and catalog retailer, announces the addition of new functionality to MyUpdates, a personalized product search tool that allows customers to receive customized updates when new or replenished merchandise is available at SierraTradingPost.com.

Now it's easier than ever for customers to find exactly what they're looking for while taking advantage of Sierra Trading Post's discounted prices

Sierra Trading Post, multichannel Internet and catalog retailer, announces the addition of new functionality to MyUpdates, a personalized product search tool that allows customers to receive customized updates when new or replenished merchandise is available at SierraTradingPost.com.

The initial phase of MyUpdates allowed customers to subscribe to categories such as outdoor gear, shoes or other product genres and be notified by email when new or restocked items appeared. Customers could also request email notifications for specific brands such as Oakley, Ecco or The North Face. Recent enhancements to MyUpdates allow customers to be notified when special colors, sizes or keyword designations become available.

Since the economic downturn, 40% of consumers have been spending more time comparison shopping online for discounted products (mr.pricegrabber.com, March 2009). With consumers becoming more and more web-bargain savvy, Sierra Trading Post's improved MyUpdates search options put the online discount retailer ahead of the game when catering to proficient web shoppers. Sierra Trading Post's precise product update options help to reduce the time consumers spend searching online to find bargains, and offers them a faster way to find what they need. And, with Sierra Trading Post's constantly changing inventory, it's a great way for customers to stay up to date on their favorite brands, styles and products.

"Now it's easier than ever for customers to find exactly what they're looking for while taking advantage of Sierra Trading Post's discounted prices," said Wendy Croissant, Email Marketing manager for Sierra Trading Post. "Enhanced MyUpdates means customers won't have to spend as much time searching or coming back to check for replenished products, colors or sizes that they would on other discount retail sites."

Since the introduction of the more robust search options, the subscriber list to MyUpdates has doubled and the revenue from the email notifications has tripled.

For more information, please go to: http://www.SierraTradingPost.com/myupdates/myupdatesmanagement.aspx

About Sierra Trading Post
Headquartered in Cheyenne, Wyoming, Sierra Trading Post is a multichannel retailer known nationwide for offering Great Deals on Great Brands. Sierra Trading Post purchases brand name overstocks, closeouts and 2nds, and passes the savings on to its customers - selling outdoor gear, shoes, men's clothing, women's clothing, accessories and home furnishings at 35 to 70% savings every day. A top 100 Internet retailer in sales per Internet Retailer Magazine, Sierra Trading Post operates four retail stores in Boise, Idaho; Reno, Nevada; Cheyenne and Cody, Wyoming; with customer service call centers located in Cheyenne and Cody.

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Stephanie Merkle

Prairie Smallwood
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