Putting aside a budget for the marketing, promotion and SEO of your website is crucial. Most small business owners are just too busy running their business to learn about Internet Marketing, SEO & Web Design. That's where we come in
London, England (PRWEB) October 6, 2009
New Web Design and SEO Company (Top Rank Web Designs) is building and giving away 250 free websites to the first 250 small businesses that use their SEO Consultant Services. However, in doing so they have angered rivals and received a number of malicious phone calls and threats of legal action from a few of their local competitors demanding they withdraw their offer to build these 250 free websites for small, local UK businesses. Their local rivals accuse them of trying to dominate and destroy the local Web Design industry and also accuse them of aggressive marketing tactics designed to put them all out of business.
However, a number of small businesses have come to the defense of Top Rank Web Designs. One small business owner even said; "I will personally pay their legal fees if any company dares to instigate legal action against them. We love their strategy. Their approach to doing business feels like a breath of fresh air and it's really good to see a new company launch and think outside of the box".
Top Rank Web Designs are a new UK based Web Design Company and is also an SEO Consultant who specialises in getting local, brick and mortar business "Top 10 Rankings" on Google and all major search engines using strictly "white hat" SEO strategies. The amazing thing is they are getting businesses high search engine rankings within 2 - 3 months or faster.
When I spoke to Tex Johnson (MD of Top Rank Media Ltd) about the accusations being hurled at his Company by fellow Web Designers and SEO Colleagues, Tex simply shrugged his shoulders and said; "Business is business. I did not set up my Company to play tidily winks. I set up my Company to take market share and to dominate my competition and I want to demonstrate to all small businesses that when they choose us as their SEO Consultant, we'll help them to do exactly the same thing in their markets - Regardless of the competition".
Tex went on to say; "Because of the recession local businesses are really struggling all around the world and especially over here in the UK. We found that those small businesses that have an online presence are doing much better in this current tough economy than those who have no online presence at all. Our research and survey also revealed that about 70% - 80% of local businesses still do not have a website.
What many local business owners are failing to realise is that advertising mediums such as the Yellow Pages and even local newspaper advertising are on the decline. Nearly everyone now goes online via Google, Yahoo or Bing to search and/or research products and services First and then goes offline to purchase. It is very important that small businesses start realising this change in buyer behavior and adapt their business model accordingly".
After further research Tex discovered that even those small businesses that Did have a website were not doing half as well as they could be, simply because their websites were not appearing in the top 10 - 20 search results when potential clients searched for their products or services online. Top Rank Web Designs realised that after spending thousands of pounds to have a website designed, many small businesses still did not understand the importance of having an SEO Consultant build incoming, relevant links to their websites and the overall importance of having their websites regularly updated, marketed and promoted on a daily, weekly and monthly basis to obtain and sustain high search engine rankings.
It dawned on Tex that at the end of the day simply having a website was a complete and utter waste of time if potential clients or customers never found or the your website! So he came up with this amazing offer whereby his Company actually gives local businesses a Free website as long as each small business uses his Company to do the very important monthly marketing of said website. "Putting aside a budget for the marketing, promotion and SEO of your website is crucial. Most small business owners are just too busy running their business to learn about Internet Marketing, SEO & Web Design. That's where we come in" said Tex.
Whilst having a pretty looking website is all well and good, Tex is of the opinion that; "Having a fancy 'all singing and all dancing' website is Not really necessary. What is required is a simple website that is easy to navigate, clean in design, has full contact details and the website should be built based upon Direct Response and Direct Marketing principles i.e. it should have a built in lead generation mechanism with a strong call-to-action. This type of website will generate leads and prospects around the clock for a small business - 'Even whilst the business owner sleeps'. Forget about branding, leave branding to the big boys and concentrate on building a website that will bring in leads, prospects, customers and Cash."
Tex feels that Web Designers and SEO Companies are taking advantage of small businesses in these tough times and says; "The prices that SEO Companies are charging local businesses in this tough economical climate is ridiculous. Only the big companies with deep pockets can afford such astronomical prices. So once again the poor small local business owner "gets shafted". We've decided to change all that. Now for less than £100 per week (£397 per month) our company will do the entire daily, weekly and monthly online marketing tasks for any small local business in the UK and anywhere in the world for that matter".
In closing Tex went on to say; "When our competitors start crying foul then we KNOW we're doing something right (Smile). We'll do exactly the same thing for our clients by building them a Free website then we'll position them online to dominate and crush their competition - All for less than £100 per week."