Santa Barbara, CA (PRWEB) October 1, 2009
Renewable Energy Business Analyst and staunch advocate for the clean energy industry, Craig Shields, has released a new 13-page report that is available at http://2GreenEnergy.com as a free, downloadable reference.
Although the report is quite candid about the pitfalls of the clean energy industry, Shields hopes that the typical reader will take a "glass is half-full" approach and look at each of these areas as an opportunity for success, rather than failure. With that spirit in mind, he titled the report:
25 TIPS FOR RENEWABLE ENERGY BUSINESSES
Click the following link to review a 2-minute video about the report and to access the report itself:
Within the free video, Shields underscores what is MORE IMPORTANT THAN ADVERTISING in terms of promoting a renewable energy product, service or business.
Shields passes along the key pieces of advice that he gathered through his 25 years as a business consultant. In an interview, he responded to questions about his qualifications. "Most of my work was for the Fortune 100: IBM, AT&T, Hewlett-Packard, Sony, FedEx, etc.," he said, "But a great deal of it was for venture-capitalized start-ups and everything in between. This gave me the opportunity to gain real-world understanding of numerous business processes, and to develop an informed opinion of what works - and what doesn't - in business."
For more information about Craig Shields, click here:
The free report focuses on what it takes to establish and expand a business in the clean energy industry, and addresses topics such as:
- Business Strategies to Deal with the Reality of Intellectual Property Theft
- Finding Comprehensive and Fair-minded Industry Analysis
- Best Practices in Search Engine Optimization and Social Media
- Matching a Company's Brand To Its Customers' Self-Expression
- Generating Free Public Relations and Publicity
Shields remarks, "Don't make a business mistake that could take a difficult task and transform it into one that is simply impossible."
He urges anyone in the renewables industry to stay connected to the world of external resources: authors, consultants, researchers, and public sector entities, and, as he puts it: swing for the fences.
The free report is available here:
2GreenEnergy provides industry interviews, technology analysis, scientific and engineering consulting research, as well as educational and investment services for the business of clean energy.
Craig Shields, Renewable Energy Business Analyst