Market Differentiation is Key to a Successful Cheap Holidays Comparison Website

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So says online holiday price comparison website And they should know.

Bringing a business like theirs to prominence in a hideously crowded market, during a global recession, at a time when the Euro exchange rate is clobbering UK holidaymakers across the continent, has been challenging. To say the least. So what's the secret to - cheap holidays price comparison success?

"First and foremost, your price comparison website has to do exactly what it says on the tin." Says BeatTheBrochure. "No matter how strong your brand is, if you can't deliver your brand promise you're stuffed."

Which is why their team has invested so much time, thought and care into creating holiday price comparison software that is unique in the market. "If you don't deliver the goods consistently people won't come back, and repeat custom equals commercial success."

In the holiday business, price is a high priority. Cheap holidays have become part of our national culture and consumer expectations are high. So if a price comparison site doesn't return the best deals, or fails to search all the top holiday suppliers, it is missing the mark by a mile. "Our comparison technology returns the best value cheap holidays every time" a BeatTheBrochure staff insists. "And we connect with household names like Thomson, First Choice and Thomas Cook as well as a huge range of secure, trusted holiday providers."

Once these basics are taken care of, it's time to differentiate. What makes your price comparison site stand out from the crowd? decided the best way to prove that they always return the best cheap holidays, beating the brochure every time and differentiating it from the competition, is to get consumers involved.

"I challenge the great British public to find a better deal in any brochure, anywhere" they say. Brave words. Watch this space!    

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Kim Chambers
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