Monsoon Ads Signs Rajshri Media's Network of Video Portals to its Bollywood Online Video Advertising Network

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Monsoon Ads Pvt. Ltd., India's leading online video advertising network, today officially announced the addition of Rajshri Media's network of video streaming portals, including its flagship portal http://www.rajshri.com, to its premiere network of video publishers. With this addition, Monsoon Ads strengthens its position as the only video advertising network across the world to include major online Bollywood and regional entertainment portals as publishers.

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We welcome Rajshri Media as a premium video publisher on the Monsoon Online Video Advertising Network. Our advertisers can now reach the highly sought after audience on the Rajshri network of portals and the Monsoon Advertising Platform gives them the ability to target their advertising locally, by country or globally.

Monsoon Ads Pvt. Ltd., India's leading online video advertising network, today officially announced the addition of Rajshri Media's network of video streaming portals, including its flagship portal http://www.rajshri.com, to its premiere network of video publishers. With this addition, Monsoon Ads strengthens its position as the only video advertising network across the world to include major online Bollywood and regional entertainment portals as publishers.

Rajshri Media is India's leading Web and Mobile studio and is the digital entertainment arm of the 60 year old Rajshri group, one of India's oldest, largest and most successful Film and TV studios. Incubated in 2006, RajshriMedia creates, aggregates and distributes premium Indian entertainment and special interest content across new media platforms and digital entertainment devices to a global South Asian audience. The company runs India's leading broadband video on demand portal http://www.rajshri.com, in addition to several leading local language video entertainment portals for premium Tamil, Telugu, Marathi, Bengali, Punjabi and Gujarati content. The Rajshri network of portal offers a comprehensive range of full length feature films, TV shows, music videos, trailers and special interest videos in multiple Indian languages. Registered users can watch this entire library, currently 50,000 hours, anytime and anywhere - free.

Harsh Nagpal, Director, Monsoon Ads Pvt. Ltd. stated, "We welcome Rajshri Media as a premium video publisher on the Monsoon Online Video Advertising Network. Our advertisers can now reach the highly sought after audience on the Rajshri network of portals and the Monsoon Advertising Platform gives them the ability to target their advertising locally, by country or globally."

Vishnu Kanth Gokul, Vice President Sales, Rajshri Media stated, "We are doing all we can to legally distribute and monetize premium Indian entertainment video content online through our network of portals and through syndication partnerships with leading online video destinations. We are seeing significant interest from advertisers for our rich media ad solutions, especially since online video advertising is able to provide more bang for the buck to the advertiser vis-a-vis traditional media. We used a performance based approach, which the online platform offers, to our advantage and this has helped Rajshri Media grow in this recession. Online video advertising is a highly targeted, cost effective and measurable medium and we look forward to a mutually beneficial partnership with Monsoon as we jointly lead the transition of video content viewing and monetization from more traditional mediums to the internet"

About Monsoon Ads
Monsoon Ads Pvt. Ltd. is a leading online video advertising network and online video advertising platform for sites focused on content from India. Monsoon Ads now offers the best network of video sites for advertisers looking to reach the most valuable set of Internet users from the Indian and NRI market. More information can be obtained at http://www.monsoonads.com.

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