Etailers Bigelow Tea, La Cense Beef & Dean's Cards Launch New Websites with 3C's from TELLUS

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Major consumer brand Bigelow Tea, eco-friendly LaCense Beef, and sports card giant Dean's Cards recently launched new websites built on the TELLUS Commerce Platform that works with the 3Cs of user engagement - Content, Community and Commerce. These retailers wanted to engage their users in conversations and commerce and found it all on one platform with Cincinnati-based TELLUS (http://www.tellusweb.com).

In our business, building relationships with our target audience is vital. The ability to utilize community engagement within our site enables us to build rapport with our customers and stand apart from our competition

Major consumer brand Bigelow Tea, eco-friendly LaCense Beef, and sports card giant Dean's Cards, recently launched new websites built on the TELLUS Commerce Platform that works with the 3Cs of user engagement - Content, Community and Commerce. These retailers wanted to engage their users in conversations and commerce and found what they needed from Cincinnati-based webfirm TELLUS.

The launch of the Bigelow Tea site (http://www.bigelowtea.com) actually meant the launch of multiple sites on one platform. To ensure brand consistency and intelligent navigation, the TELLUS Commerce Platform was utilized to implement multiple websites for the Bigelow brands of Novus, Bigelow's Spanish site, Food Services, and the main Bigelow Site.

"For our clients like Bigelow, launch now truly means not an end but a beginning: a coming to life of a new web presence with capabilities that allow them to grow and manage the website in ways that were not possible in the past," described Betsy Emery Martin, President of TELLUS. "This platform enables active use of community and rich content that lead to engaged commerce, along with the multi-site capability that fit perfectly into Bigelow's branding goals."

LaCense Beef is a supplier of all naturally raised and distributed beef and based in Montana. This established multi-channel merchant took advantage of the TELLUS platform because it greatly expands their interaction with customers. Their customers are focused on sustainability and all natural approaches to the product, thus engaged interaction through on-line community is a necessity and part of the 3C's offered through the TELLUS Commerce Platform.

Emerging ecommerce entrepreneur Dean's Cards invested in the TELLUS platform because of the value of the 3C's. "In our business, building relationships with our target audience is vital. The ability to utilize community engagement within our site enables us to build rapport with our customers and stand apart from our competition," noted Dean Hanley, president of Dean's Cards.

In this economic storm which all retailers are facing, the web offers more growth opportunity, with e-commerce sales expected to grow about 11%, according to the first installment of the three-part State of Retailing Online 2009: Marketing Report from Forrester Research and Shop.org. Focused on the needs of these etailers, TELLUS has grown their international client base with product offerings like the TELLUS Commerce Platform and the 3C's.

TELLUS (http://www.tellusweb.com) is a full service ecommerce firm and platform provider focused on niche-leading consumer brands, catalogs, and retail companies. TELLUS focuses on understanding each business and identifying opportunities for a bigger return through the 3Cs of user engagement: content, community and commerce. The 3Cs are part of the strong business planning which TELLUS provides their clients, from emerging businesses to large established multi-channel organizations, as they develop, implement and maintain customized web strategies. To learn more about the 3C's, check out http://www.tellusweb.com/green/ .

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Suzanne Deatherage
TELLUS
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