EyeTraffic Media Launches JumpReach ™ Basic Online Viral Marketing Service

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Turnkey, Web-based Word-of-Mouth Marketing Solution Makes Setting Up and Managing Referral Programs Easy for Marketers

As an organization, spreading WOM and empowering individuals to share our content is integrated into our daily engagement efforts, said Steve Ziemba, Social Media Director at WOMMA.

Interactive marketing consulting firm EyeTraffic Media, announced today the launch of JumpReach™ Basic online viral marketing service. JumpReach Basic is a turnkey, web-based word-of-mouth marketing campaign tool for increasing lead generation and audience acquisition through referrals. At only $99 per month, the affordable marketing tool for marketers of online publications, non-profit associations and political campaigns makes setting up a special offering that customers can share with their friends a snap. Using JumpReach Basic, customers can easily refer a product, event or subscription to unlimited contacts from their Google, Yahoo, AOL, Hotmail, Outlook, and LinkedIn accounts.

Unlike typical email refer-a-friend links that only allow forwarding of generic email content to a few email addresses, referrers use the JumpReach contact importer to access their address books and send unlimited personalized invite emails with the marketer's specific promotion or offering. JumpReach's administration portal allows marketers to manage their campaigns, track referrals and recipients' actions and export reports.

WOMMA, the Word-of-Mouth Marketing Association, recently used JumpReach Basic to promote an educational webinar for their membership.

"As an organization, spreading WOM and empowering individuals to share our content is integrated into our daily engagement efforts, said Steve Ziemba, Social Media Director at WOMMA. "JumpReach Basic enabled us to quickly and easily create a referral campaign specifically for our recent webinar, our existing marketing efforts, and in our emails and website." Ziemba added, "With JumpReach Basic's analytics, we could see the real-time results of the campaign and how many referrals it generated."

JumpReach Basic links or "share buttons" work with existing email marketing programs, websites and advertising campaigns. Using JumpReach's campaign wizard, marketers can create the content for their offering and a campaign landing page without any coding. JumpReach manages secure, CAN-SPAM compliant sending of emails.

See JumpReach in action at http://www.jumpreach.com/share and and you can earn a free month of service by referring your friends.

About JumpReach
Headquartered in Washington, D.C., JumpReach, LLC is a provider of interactive social media marketing solutions for online marketers. The company's primary product, JumpReach™ online viral marketing campaign service, leverages a business's biggest asset - its own, existing audience. By giving current audiences the ability to share specific information or offers with their social networks, marketers can more effectively drive traffic to their websites and generate new leads. JumpReach campaigns work with existing email marketing systems and websites and provide real-time measurements of campaign performance. JumpReach is a wholly owned subsidiary of EyeTraffic Media, LLC. For more information, visit http://www.jumpreach.com.

About EyeTraffic Media
Headquartered in Washington, D.C., EyeTraffic Media is a performance-driven interactive marketing consulting firm that provides unsurpassed campaign management solutions for companies and organizations seeking to more effectively connect with their target audiences. EyeTraffic boosts lead generation and customer acquisition by leveraging our expertise in search engine marketing, online media buying, email and social media, mobile marketing and web analytics. Acting as a seamless extension of your marketing team, we build, manage, track and analyze interactive marketing campaigns and programs that generate measurable results. For more information, go to http://www.eyetraffic.com.

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Ryan Moss
JumpReach, LLC
202-747-1818 ext. 114
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