Impact Unlimited Focuses on New State Regulations and Healthcare Marketing ROI at 6th Annual Customer Symposium

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Event Featured Interactive Panels of Experts and Live Blogging

What you don't know about convention housing and what it's costing you!

Impact Unlimited, a leading provider of brand communications for events, meetings, and exhibits worldwide, hosted a group of 35 leading pharmaceutical convention and marketing managers at its annual Summer Symposium on September 17 at the Princeton Marriott Hotel & Conference Center at Forrestal in Princeton, N.J. Entitled Re:Think 09 Executive Series, this year's event offered an in-depth look at the evolving regulatory environment, ROI in healthcare convention marketing and issues in convention housing.

"This year's symposium focused on the most pressing issues facing healthcare marketers in the current regulatory and economic environment," said Sandie Stransky, Vice President of Sales at Impact Unlimited. "Our speakers and panels offered attendees a variety of fresh perspectives that generated lively interactive conversations. That kind of thinking is critically important in a market as challenging and dynamic as the one we're experiencing now."

Kim Life of Life Compliance Solutions, Bill Mandell of Pierce and Mandell, PC, and Retta Riordan of Riordan Consulting, LLC discussed the evolving state and federal regulatory environmnets during their interactive panel session: "Beyond PhRMA: The 2010 Regulatory Environment." Life, Mandell, and Riordan helped the audience quickly decipher emerging state laws that differ from state to state and impose strict spending caps on the types of gifts, meals, and incentives pharmaceutical reps are allowed to give doctors, offices, etc. The panel stressed the importance of transparency by tracking all gifts, meals, and entertainment, and making sure staff is keep up-to-date with current federal and state legislation, industry codes, and institutional guidelo lines governing meetings, gifts, meals, etc.

Michael Howley, PhD, Associate Professor of Marketing from Drexel University and former healthcare practitioner led the next presentation entitled "Is there really ROI in healthcare convention marketing?" Polling the audience, Howley found that 49 percent of respondents have been asked to report on ROI for their conventions and a full 88 percent said they felt that reporting ROI would increase value of their department. Howley provided a "101 on Healthcare Convention ROI" mini course that included several case study examples. Following, audience members broke up into teams and put theory into practice by calculating ROI on several hypothetical conventions.

After lunch, James Vachon of Millennium Pharmaceuticals and Elizabeth Winstanley of Dolphin/Swan Hotels wrapped up the day with a panel discussion on, "What you don't know about convention housing and what it's costing you!" Vachon and Winstantley addressed many audience questions surrounding hotel association contracts and the effects that those contracts have on room rates, hotel selections and attrition. Vachon advised the audience that the associations, hotels and exhibitors have to be committed to ongoing communications and relationship building to create a "win-win" situation.

During the event, a live blog was maintained that provided short commentary on key points made throughout the day.

To learn more about Re:Think 2009 please visit where many of the meeting resources are archived. For more information, please contact Sandie Stransky at sstransky(at)impactunlimited(dot)com

About Impact Unlimited

Headquartered in Dayton, N.J., with offices in San Francisco, Zurich, and São Paulo, Impact Unlimited is a creative and strategic company that provides a breadth of products and services that help its clients optimize investments in events, exhibits, and meetings. The company's award-winning creative services, along with its in-house production capabilities and worldwide logistics network, provide clients with design-driven solutions for building their brands and their businesses at the most critical point in the marketing continuum -- face-to-face at events, exhibits and meetings worldwide.

With 35 years of experience and success, Impact Unlimited serves a Blue Chip portfolio of clients spanning North and South America, Europe, Asia, Africa and the Middle East.

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