Market Research Company Brings Heightened Focus to Importance of Customer Service in the Automotive Industry with 20,000 Service Evaluations

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BestMark to Conduct Nationwide Study on Automotive Customer Experience

BestMark Inc., a leading customer experience measurement and management company, will conduct a nationwide automotive research study this October and November. The study will focus on the customer experience delivered by leading automobile brands during the servicing of vehicles.

"This study offers a unique and important opportunity for customers to provide feedback directly to the automakers," said Ann Jennings, BestMark President and CEO. "It will provide the automakers actionable data that will assist them in building a competitively superior customer experience, thus ensuring their long-term success and stability."

The study involves some of the largest brands in the automotive industry and will include approximately 20,000 service evaluations over a two month span. BestMark is currently recruiting candidates to participate in this study in exchange for automotive service work and additional cash incentive. Selected participants will evaluate their overall personal service experience at automotive service centers across the nation.

"Given the situation that automakers have found themselves in during this turbulent economy, we feel that this type of in-depth study can truly help brands to earn customer loyalty and marketplace distinction by identifying and optimizing the key drivers of a positive and memorable service experience," said Jennings.

Study Participants
Consumers interested in participating in the BestMark Automotive Research Study can learn more by visiting the BestMark Automotive Research Study webpage. Participants must be over the age of 21, meet specific vehicle make and model requirements, possess good written communication skills, be detail-oriented, and have Internet access.

About BestMark:
BestMark is a leading customer experience measurement and mystery shopping company serving some of the world's largest and most respected customer-focused brands across more than fifteen industries. The company has performed over 3.5 million service evaluations over its 24 year history using a national field force of evaluators with a reach that includes over 10,000 cities and towns. For more information about BestMark, visit

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Emily Ryerse
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