Make really, really, good friends in the area of search engine optimisation (SEO). Buy them a bottle of scotch. If you get that (SEO) wrong, you will have to spend a bomb to get it right.
Melbourne, Victoria (PRWEB) October 1, 2009
Starting out in 2005 as a directory for young Mums, Kid Spot, a parenting website was founded by Katie May and has grown at an amazing rate "It was originally conceived as a safe place for mums to share, give/get advice, laugh, learn, teach, etc. That is certainly happening. However, we now use it regularly to talk to mums. We start conversations... it's an ongoing dialogue with our audience." says Katie.
The site has become a powerful tool for Mums everywhere, the online community enables Mums all over Australia to save time by sharing valuable information. It has a wide range of mothers groups ranging from pregnancy groups, birth groups to online games for mums.
It seems hard to believe that though after only a year in business Kid Spot hit a road block , now, three years on its ranked 17 in the top 50 Smart Companies. The site has taken off, with 92% average growth and $4.1 million revenue during 2008-2009. During this period, Arrow Internet Marketing was managing their online marketing campaigns for both SEO (Search Engine Optimisation) and their social media marketing strategies resulting in a rapid increase in website visitors and advertising revenue.
With the number one spot on Google for many related search terms Kid Spot continues to soar to new heights and has recently acquired http://www.Birth.com.au and although this new venture only began in February, the site is already looking great and heading in a good direction.
So what is Katie's secret to getting where she is today? Her background managing huge marketing budgets at Phillip Morris and experience with blue-chip company Booz Allen Hamilton along with her smart marketing approach "Make really, really, good friends in the area of search engine optimisation (SEO). Buy them a bottle of scotch. If you get that (SEO) wrong, you will have to spend a bomb to get it right." seems to be a winning combination.
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