APT's Test & Learn Management System Selected by RBC to Conduct In-Market Tests

APT announces that Royal Bank of Canada has signed an agreement for a three-year license of APT's Test & Learn Management System.

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We look forward to close collaborations as RBC leverages APT's Test & Learn Suite to optimize capital investment and strategic decision-making.

Washington, DC (PRWEB) October 5, 2009

Applied Predictive Technologies, Inc. (APT) today announced that Royal Bank of Canada (RBC), Canada's largest financial institution, has signed an agreement for a three-year license of APT's Test & Learn Management System to enhance operational management across its Canadian retail branch network.

RBC chose APT's Test & Learn software suite after an initial pilot, during which in-market tests were conducted to evaluate a variety of distribution operations strategies, including capital investment decisions and operations.

Over 40 Fortune 500 companies, including global retailers, financial services providers, and consumer goods organizations, use APT's enterprise software platform to drive high-impact decisions and support business actions that create tens of millions of dollars in annual profit.

"We are thrilled to continue our partnership with RBC as the company applies Test & Learn to evaluate and fine-tune new initiatives," said Anthony Bruce, CEO of APT. "We look forward to close collaborations as RBC leverages APT's Test & Learn Suite to optimize capital investment and strategic decision-making."

About RBC
Royal Bank of Canada (RY on TSX and NYSE) and its subsidiaries operate under the master brand name of RBC. RBC provides personal and commercial banking, wealth management services, insurance, corporate, investment banking and transaction processing services on a global basis. RBC employs more than 80,000 full and part-time employees who serve more than 18 million personal, business, public sector and institutional clients through offices in Canada, the U.S. and 53 other countries. RBC holds strong market positions in its five business segments: Canadian Banking, Wealth Management, International Banking, Capital Markets, and Insurance.

About Applied Predictive Technologies
APT is the world leader in helping organizations harness the potential of Test & Learn, a powerful fact-based approach for choosing, targeting, and tailoring strategic and tactical actions for maximum impact and profitability. More than 50 Global 2000 leaders have licensed APT's Test & Learn software, including Starbucks, Kraft, Wells Fargo, Holiday Inn, Staples, Lowe's, Victoria's Secret, Food Lion, and Toronto Dominion. APT has offices in London, San Francisco, Taipei, and Washington, D.C. For more information, please visit http://www.predictivetechnologies.com.

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