Chicago AMA and DePaul University Host "Marketing is from Mars and Sales is from Somewhere Else" on October 14

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The Chicago chapter of the American Marketing Association (Chicago AMA) and DePaul University's Center for Sales Leadership are hosting an October 14 seminar designed to increase B2B marketing and sales synergy. The "Marketing is from Mars and Sales is from Somewhere Else" program will feature renowned experts in the disciplines of marketing and sales effectiveness. The seminar takes place October 14 from 8:30 am to noon (breakfast from 8:00 to 8:30) at DePaul University's University Center, The Lake Room, 525 South State Street, Chicago, IL 60605. The AMA member rate is $60.00, AMA Non-member rate is $85.00. Space is limited. Register for this event at http://www.chicagoama.org/marketingisfrommars.php or call the registration hotline at 312-280-0449.

Why can't sales and marketing just get along? In every organization, the relationship between marketing and sales is often a "love/hate" affair, in which marketing doesn't understand why sales can't execute, and sales doesn't understand why marketing can't create effective plans.

The Chicago AMA and DePaul University's Center for Sales Leadership aim to resolve those differences with an October 14 seminar, called "Marketing is from Mars and Sales is from Somewhere Else."

The seminar takes place from 8:30 am to noon (breakfast from 8:00 am to 8:30 am) at DePaul University's University Center, The Lake Room, 525 South State Street, Chicago, IL 60605. The AMA member rate is $60.00, AMA Non-member rate is $85.00. Space is limited. Register at http://www.chicagoama.org/marketingisfrommars.php or call the Registration Hotline at 312-280-0449.

Speaker background information:
--David C. Hoffmeister is an executive (President/CEO/COO) with 30+ years experience in classic consumer package goods and light industrial consumer products, with a focus on durable and non-durable categories driven by marketing and sales.

--John D. Buckles is a veteran of the consumer packaged goods world with general management, sales and marketing experience at PepsiCo, Kellogg's and Coca-Cola. He currently leads PepsiCo's business with YUM! Restaurants, one of the world's largest restaurant companies.

--Ron Ehrens directs marketing efforts for the two Chicagoland offices of Plante & Moran, the nation's 12th largest accounting and consulting firm, and one of the fastest growing, full-service accounting firms in Chicago.

--Amy Cosler is a proven sales leader whose most recent professional adventure has involved rekindling her marketing background and academic experience to head up both sales and marketing for Landauer, Inc., a Chicago-based world leader in radiation detection and occupational monitoring.

About Chicago AMA
The largest of all of the American Marketing Associations (AMA) 70-plus chapters, Chicago AMA serves more than 1,300 members, Chicago's vital business community, plus area colleges and universities through a wide range of benefits and services especially for marketers. To learn more, please visit: http://www.chicagoama.org/.

About DePaul University's Center for Sales Leadership
DePaul University's Center for Sales Leadership has one of the largest sales education programs in the country. The Sales Leadership Program offers students connections with real companies and education taught by individuals with both academic credentials and industry experience. http://www.salesleadershipcenter.com

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