Ridge Group Helps Businesses Improve CRM Productivity with the Launch of CRM ReStart

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Businesses large and small can boost the ROI of their existing CRM operations with CRM ReStart. Offered exclusively by Ridge Group, LLC, the CRM ReStart program reviews and scores current CRM usage enterprise-wide, and provides clear, measurable recommendations for more profitable CRM system utilization.

Approximately 42% of CRM software licenses purchased go unused or under-used, at a waste of $1 billion to $1.26 billion to businesses annually

Ridge Group, a global provider of IT consulting services, announces the launch of CRM ReStart [http://www.RidgeGroupIT.com/crmrestart.aspx . Designed for businesses who want to maximize the productivity of their current Customer Relationship Management (CRM) operations, CRM ReStart provides a complete evaluation of current CRM system usage and a tailored set of recommendations to ensure a company's total success with its CRM investment.

"Approximately 42% of CRM software licenses purchased go unused or under-used, at a waste of $1 billion to $1.26 billion to businesses annually," says Rick Davey, CEO of Ridge Group. "CRM ReStart helps businesses reclaim that lost expenditure, by thoroughly reviewing their entire CRM system and identifying opportunities to squeeze the most value from their CRM investment."

Moreover, company executives who are dissatisfied with their current CRM operations may find that by using CRM ReStart to fine-tune their existing system, the expense and disruption of a complete overhaul can be avoided. "Any time a company can improve upon its existing CRM system, as opposed to replacing it," says Rick Davey, "the bottom line is protected."

The CRM ReStart program itself is a low-cost, short-term, business-focused analysis of a company's CRM operations. First, a Ridge Group consultant spends 2-3 days reviewing all of the company's business practices related to CRM. Second, the Ridge Group team develops a comprehensive scorecard that outlines points of success, along with departments or sectors where CRM systems can be better utilized and integrated.

"Adding product lines, targeting new customer segments, or changing distribution channels alter how a CRM system functions across the enterprise," says Rick Davey. "Too often, new business processes aren't properly integrated between important CRM stakeholders, like the call center and the marketing department, resulting in lost efficiency and profits. CRM ReStart ensures that businesses are able to use their CRM system to its fullest potential."

The final facet of the CRM ReStart program consists of a tailored set of recommendations designed to reinvigorate and strengthen the company's CRM operations across all divisions and product lines. In so doing, the newly maximized CRM system can help employees achieve the company's business goals more efficiently and boost the bottom line.

About Ridge Group, LLC
Since 1998, Ridge Group [http://www.RidgeGroupIT has been providing innovative IT consulting and software solutions to its customers around the globe. In addition to providing leadership in Customer Information Systems and CRM solutions (including Siebel, Ridge Group also provides a range of IT services to help businesses achieve their goals in marketing, sales, call center management, and loyalty program management. The firm has unique capabilities in information management as well, including business intelligence, data analytics, data warehousing and web applications.

Headquartered in Bethel, CT, Ridge Group is proud to serve a variety of corporate clients across all industrial segments, most notably companies in the consumer packaged goods, retailing, manufacturing and service provider industries. For more information about Ridge Group and the CRM Restart program, visit http://www.RidgeGroupIT.com/crmrestart.aspx or call 1 (877) 722-4001.

Jim Morran, Director of Marketing
Ridge Group, LLC
(877) 722-4001


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