Knowledge Partners with Work at Play to Develop New Website

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Knowledge has selected Vancouver digital agency Work at Play to design and develop its new website Knowledge.ca.

Knowledge has selected Vancouver digital agency Work at Play to design and develop its new website Knowledge.ca.

"Knowledge.ca will provide an interactive experience that is delightful and useful, connecting British Columbians to their world in new ways," says Rudy Buttignol, President and CEO of Knowledge. "We hope to inspire users to take what they discover and 'Pass It On' to friends, colleagues, and family throughout the province."

The website will extend the Knowledge brand on the Internet to reach current audiences and grow new ones. It will feature a compelling new design and content that showcases Knowledge programming, broadcast schedules, and Partners in Knowledge fundraising initiatives. It will also integrate social media features, video streaming, and online donations. Mobile applications are in development.

"Knowledge.ca will extend our television experience, motivate user generated content, and develop new revenue opportunities for Knowledge", says Ravi Singh, Manager of Interactive for Knowledge. "We are excited to be partnering with Work at Play, a local company with such an extensive portfolio of clients both nationally and internationally."

Work at Play specializes in interactive strategy, design, development, social media and applications for the music, gaming and entertainment industries. Their clients include MTV, NBC, the B.C. Government, Rocky Mountain Bicycles, B.C. Children's Hospital among many others.

"Over 7 years ago, Work at Play's roots began in the national education industry. As the creators behind some of the world's most innovative media applications, Work at Play is thrilled to be bringing our passions together with such an exciting local client - Knowledge", says David Gratton, CEO of Work at Play.

The launch of Knowledge.ca is planned for November 2009.

Knowledge is B.C.'s public educational broadcaster and the destination for commercial-free creative documentaries, arts & culture and children's programs from Canada and around the world. Knowledge plays a vital role in supporting the independent production community in B.C. and the rest of Canada by commissioning, pre-licensing and acquiring programming.

For more information, visit http://www.knowledge.ca

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Cheryl Binning

Andrew Brown
Work at Play
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