Las Vegas, NV (PRWEB) October 1, 2009
Kellogg Media Group, LLC today announced a multi-faceted expansion of its What's On brand positioning itself as the leading content provider in the travel, leisure, and hospitality industries with a focus on gaming and entertainment markets. Geographic regions being targeted include US, Canada and the Caribbean.
"The past year has brought unprecedented changes to the gaming and entertainment sector in Las Vegas and beyond. It also highlights the need for media companies to reassess their future information platforms and underlying business models that serve content to our consumers in support of our key advertisers," said David Peeler, CEO and Group Publisher of Kellogg Media Group.
Strengthened by its 56-year old "What's On" brand, the national expansion is aligned to key markets for both print and digital offerings. Repositioning includes the addition of advertiser liaison services, content management and online services.
What's On Atlantic City, launched in 2008 as a pilot initiative by the Kellogg Media Group, has provided invaluable insights to the gaming and entertainment industry beyond Las Vegas and will direct the geographic expansion of the What's On brand.
About "What's On The Las Vegas Guide"
"What's On The Las Vegas Guide" provides readers with unique information regarding the abundant entertainment options available Las Vegas while offering advertisers a quality platform and distribution base in which to highlight the diversity of their resort amenities such as casino games, dining, shows and concerts. What's On Las Vegas is now available in digital format at http://www.whats-on.com.
About Kellogg Media Group
The Kellogg Media Group (KMG) is a leading provider of value-rich content aimed at the travel, leisure, and hospitality industries. Its focus is on gaming, nightlife and entertainment, dining, shopping and attractions for gaming and entertainment markets including Las Vegas and Atlantic City. KMG owns and operates What's On The Las Vegas Guide, whats-on.com, What's On Atlantic City and whats-onatlanticcity.com. KMG operates offices in Las Vegas, NV, Atlantic City, NJ, and Greenwich, CT.
For further information:
Kellogg Media Group