Geo-Targeted Pay-Per-Click Campaign Success for Medical City Dallas NAS SEM Strategies Net Increased Traffic for Dallas Hospital

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NAS Recruitment Communications today released its Pay-Per-Click (PPC) campaign results for Dallas client Medical City Dallas Hospital. Launched in Spring 2009, the geo-targeted search engine marketing strategy for Critical Care nurses drove over 400 clicks to the Medical City Dallas Hospital career portal within a six-week time period.

Due to our urgent need for Critical Care RN's, we needed to go out-of-state to reach new candidates

NAS Recruitment Communications today released its Pay-Per-Click (PPC) campaign results for Dallas client Medical City Dallas Hospital. Launched in Spring 2009, the geo-targeted search engine marketing strategy for Critical Care nurses drove over 400 clicks to the Medical City Dallas Hospital career portal within a six-week time period.

"Due to our urgent need for Critical Care RN's, we needed to go out-of-state to reach new candidates," says Jenni Cook, PHR, and Supervisor for Recruitment and Retention at Medical City Dallas Hospital. "The NAS Smart Clicks campaign offered the ideal strategy for us. With immediate implementation, the geo-targeted campaign allowed us to reach out to Critical Care RN's in the Northeast. The success of this campaign has led us to increase the use of the search engine marketing strategy in our 2010 planning."

"Digital strategies like PPC campaigns have been key differentiators for Medical City Dallas Hospital this past year, as their recruitment needs are diverse and specialized," says NAS Business Development Director, Anne Lynnette Gallas. "We've thoroughly enjoyed our partnership with Medical City Dallas Hospital and look forward to launching more innovative strategies as well as their new employment brand in 2010, which will help them stand out in a very competitive marketplace."

NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent.

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