Launches Within iDiva as Personal Stylist for the Women of India

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Always in Style brings Indian women the complete style and beauty solution as it launches in India with, Times Internet Ltd's exclusive women's portal.

Always in Style brings Indian women the complete style and beauty solution as it launches in India with, Times Internet Ltd's exclusive women's portal.

iDiva is India's largest women's portal catering to nearly 3 million unique visitors monthly. Realising that their target audience, aged between 18 and 35, needed more information on personal style, iDiva partnered with Always in Style to give viewers a richer experience - one more reason to log on each day.

Always in Style (, an easy-to-use web application, captures users' physical attributes and lifestyle preferences and promptly makes personalised suggestions on clothes, accessories and shoes, make up, hair and skin care and fragrances that will suit each individual.

Always in Style caters to the independent, individualistic, modern Indian woman who maybe short on time, or looking for an easier way to discover products that are just right for her. Always in Style is her trusted personal style advisor offering expert advice absolutely free, 24 hours a day, 7 days a week, so that every woman feels red carpet ready!

With thousands of members being added every week, Always in Style, keeps users updated with weekly emails on what's hot in fashion and beauty. Moreover, the weekly emails generate an open rate higher than 15%, an unprecedented figure in the fashion and beauty online scenario.

"The time is right. Women are ready to express and assert themselves. As they partner with their male counterparts to lead the world, they want to make the right impression in every sphere. Always in Style helps them make that first impression. When you look the part, the world stops to listen. Always in Style helps every woman find her best attributes to look good, feel great and shop smart. All she has to do is log in on iDiva reached 3 million unique visitors, within 7 months of launch. It's now India's highest-rated website exclusively for women's content and the right platform for Always in Style in the Indian arena," says Suchita Ohri, CEO, Suchita Agarwal, Always in Style, India.

Sunil Rajshekhar, President & COO, iDiva, says, "It's unprecedented for a women's website; iDiva has had 3 million unique visitors in just seven months. iDiva was launched with the idea of being unique, and we have strived to live up to the bargain with some never-seen-before features. Our success is also because iDiva was an idea whose time has come. Women in 21st century India have proved that they are ready to break the shackles, take control of their lives, shape their own future. Which is why, in just six months, iDiva has converted over 2 million Indian women to the idea of limitless possibilities, to the idea that they can be a diva too."


Times Internet Limited, (TIL), is the Internet venture of India's largest media house - the Times Group. TIL made its foray into the Internet with a mission to create world-class web products and services. In a short span of time, the company has emerged as India's foremost web entity, with diverse portals and niche websites. Over the years TIL has seamlessly integrating content, community and commerce. It is one of the fastest growing web-based networks in the world and operates many premier web properties on the Internet including which is the flagship brand of TIL.


Always In Style was founded in 1999 by Doris Pooser, author of multiple international best-selling books on personal style. It was the first and most comprehensive website ( to offer style advice unique to each woman and continues to evolve as the needs of the 21st century woman change. Always in Style is an international brand with presence in the US, Canada, India and China.

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Aparna Pujar
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