Butler Machinery Selects Lawson for Equipment Service Management and Rental

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U.S. Caterpillar dealer to implement enterprise solution from Lawson designed specifically for companies in heavy equipment sales, rental and service. Butler selected Lawson after conducting a Lawson Value Assessment, which showed, up front, potential financial and non-financial benefits of implementing new ERP technology.

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So it’s important for companies like Butler Machinery to have the right systems and processes in place to help them improve their after-sales business performance. By keeping an intense focus on our core markets, we can deliver the industry-specific products and expertise that will ultimately help make our customers stronger and more competitive.

Lawson Software (Nasdaq: LWSN) today announced that Butler Machinery, a U.S.-based Caterpillar equipment dealer, licensed the Lawson for Equipment Service Management and Rental Suite, a software system designed for heavy equipment manufacturers, distributors and rental companies. Butler will use the Lawson solution to help promote efficiency within the company and position it for growth. In addition, Butler will use the Lawson Human Resource Management Suite to support its HR-related activities. The contract was signed during Lawson’s first quarter of fiscal 2010, which ended Aug. 31, 2009.

Butler is a privately held, third-generation Caterpillar equipment dealer headquartered in Fargo, North Dakota. The company focuses on construction, mining, power generation and agricultural industries. It has been providing Caterpillar equipment to the region since 1955. The company has 11 dealer locations providing sales, rental, parts and service to the Dakotas and western Minnesota. It employs more than 600 associates, with many in service-related positions.

With a decentralized business structure and limited ability to standardize many key business processes, Butler Machinery decided to invest in new technology to help support its expanding operations, improve visibility of its business performance and optimize its customer service. Butler engaged in a Lawson Value Assessment to help the company identify and quantify, in advance, the potential financial and non-financial benefits of implementing the Lawson system. The Value Assessment provided Butler’s management team with a detailed review and analysis of the company’s key performance indicators and best practices that can help drive business improvements. Implementing the integrated Lawson system and essentially creating a ‘single source of truth’ will help support Butler’s field service, sales, rental and parts operations, including support for financial and supply chain management.

“With the current economic situation, we feel that this is the right time to invest in a new business system,” said Twylah Blotsky, director of IT, Marketing and Six Sigma for Butler Machinery. “We need to be better positioned to manage our business for the current climate as well as future growth. The Lawson Value Assessment helped minimize Butler’s potential risk related to this investment and demonstrated the potential business benefits we may see from this new platform.”

“Customers using construction and industrial machinery are now more then ever looking to gain greater value from their service and rental operations,” said Ron Kubera, general manager, Equipment Service Management and Rental for Lawson. “So it’s important for companies like Butler Machinery to have the right systems and processes in place to help them improve their after-sales business performance. By keeping an intense focus on our core markets, we can deliver the industry-specific products and expertise that will ultimately help make our customers stronger and more competitive.”

In the recent AMR report ‘Lawson Signs Third Major CAT Dealer to ESM&R’ (May 19, 2009), William McNeill from AMR noted that “in today's environment, many vendors are looking to vertical specialization as a means to show differentiation and commitment to the markets of their customers and prospects, as well as a way to greater sales. One good example of a vendor that is succeeding with this strategy in heavy equipment is Lawson with its Lawson Equipment Service Management & Rental (ESM&R) product, which was specifically engineered with this vertical in mind.”

About Lawson Software
Lawson Software provides software and service solutions to 4,500 customers in equipment service management and rental, fashion, food & beverage, healthcare, manufacturing & distribution, public sector (United States), service industries, and strategic human capital management across 40 countries. Lawson Software is a global provider of enterprise software, services and support to customers primarily in three sectors: services, trade and manufacturing/distribution. Lawson’s solutions include Enterprise Performance Management, Human Capital Management, Supply Chain Management, Enterprise Resource Planning, Customer Relationship Management, Manufacturing Resource Planning, Enterprise Asset Management and industry-tailored applications. Lawson solutions assist customers in simplifying their businesses or organizations by helping them streamline processes, reduce costs and enhance business or operational performance. Lawson is headquartered in St. Paul, Minn., and has offices around the world. Visit Lawson online at http://www.lawson.com. For Lawson’s listing on the First North exchange in Sweden, Remium AB is acting as the Certified Adviser.

Forward-Looking Statements
This press release contains forward-looking statements that contain risks and uncertainties. These forward-looking statements contain statements of intent, belief or current expectations of Lawson Software and its management. Such forward-looking statements are not guarantees of future results and involve risks and uncertainties that may cause actual results to differ materially from the potential results discussed in the forward-looking statements. The company is not obligated to update forward-looking statements based on circumstances or events that occur in the future. Risks and uncertainties that may cause such differences include but are not limited to: uncertainties in uncertainties in the software industry; uncertainties as to when and whether the conditions for the recognition of deferred revenue will be satisfied; increased competition; general economic conditions; the impact of foreign currency exchange rate fluctuations; continuation of the global credit crisis; global military conflicts; terrorist attacks; pandemics, and any future events in response to these developments; changes in conditions in the company's targeted industries and other risk factors listed in the company's most recent Quarterly Report on Form 10-Q and Annual Report on Form 10-K filed with the Securities and Exchange Commission. Lawson assumes no obligation to update any forward-looking information contained in this press release.

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