Dress Designer Utilizes 100 Brides for 100k® Campaign in an Effort to Raise Money for Breast Cancer Research

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Alisa Benay bridal couture to kick off 100 brides for 100k® charitable initiative in October to coincide with breast cancer awareness month and the NYC Bridal Market

Almost every woman has had their lives touched by breast cancer- either themselves or a loved one. It is a common cause that unites all women

Couture bridal dress designer, Alisa Benay announced today that her signature 100 Brides for 100K® philanthropic initiative to raise $100,000 for breast cancer causes, will kick off on October 1, 2009, the start of Breast Cancer Awareness Month. Alisa Benay Bridal Couture will donate $1,000 from the sale of each of this year's limited edition gown, Mirabelle, towards breast cancer research and awareness.

The first Alisa Benay Bridal Couture collection of bridal gowns will launch in New York City at bridal market from October 17 - 19. This will offer the prime opportunity for retailers and media to see Benay's designs, as well as learn more about 100 Brides for 100K and this year's specially designed dress, Mirabelle. In order to raise at least $100,000, Benay hopes that retailers who sell Mirabelle will also show their support for this important cause and match her donation.

"Almost every woman has had their lives touched by breast cancer- either themselves or a loved one. It is a common cause that unites all women," said Benay. "In a wedding, there is nothing more feminine and beautiful than the bridal gown, so it was very important in launching my collection that I incorporate a charitable component to give back to a cause that supports women and will help in the efforts to find a cure to this disease."    

Mirabelle is a stunning fitted lace gown with intricate fabric detailing and a playful ruffle bottom. It offers Benay's signature vintage design aesthetic, with a modern interpretation. The lace was designed exclusively for Alisa Benay Bridal Couture for use on the dress, so it cannot be reproduced or found in other styles on the market.

In addition to the keepsake of their dress, brides who purchase Mirabelle will also be entered into a drawing to win a stunning painting of the gown by artist Stephanie London. One bride will be chosen to win this beautiful piece of art, which will keep the special significance of her dress alive for years to come.

For over 14 years, Benay has specialized in custom bridal wear and design, based out of her home state of Colorado. She has always had a fascination with historical fashions, especially the silhouette created by the corset and the drama of the bustle. Benay takes her inspiration from the breathtaking gowns of yesterday and molds them into dream gowns fit for the modern bride today. This inspired the design of her first collection launching this year - fresh, contemporary interpretations of vintage designs.

Alisa Benay Bridal Couture gowns also stand out for their fit. While many bridal and clothing companies still use fit charts that were established based on measurements taken in the 1930's with a tape measure, Benay's fit charts were established from digital image body scans taken of 20,000 American women in 2005. Because her fit is based on the current average American woman, brides will most often fit in an Alisa Benay gown true to size without much need for alteration, saving the bride money and time.

For more information on Alisa Benay Bridal Couture or 100 Brides for 100K, please visit alisabenay.com.


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Leila Khalil
Be Inspired PR
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