What jewelers are asking for now is new ways to help their customers give better. Their patrons want gifts that celebrate all types of occasions and milestones. And, at the same time, they want to celebrate with real jewelry, at great price-points, that are handmade in the USA, and different from everything else on the market.
Los Angeles, CA (PRWEB) October 1, 2009
Dogeared, a trendsetting fashion brand that creates handcrafted jewels and gifts in Los Angeles, has launched a Jeweler's Collection to specifically address the changing business needs of fine jewelry stores. Dogeared's new jeweler's campaign is one component of the company's proactive efforts to create new opportunities, forge new partnerships, and open new markets in order to reach consumers with a proven product that resonates with today's focus on family, friends, and special celebrations.
Dogeared will preview the new Jeweler's Collection at the Jewelers International Showcase, on October 1-5 at the Miami Beach Convention Center. The accompanying jeweler's catalog is available online at: http://www.dogearedwholesale.com/jewelers/.
The fine jewelry segment has been affected by changing market conditions, along with the rest of the retail, luxury, and accessories sectors. Industry reports detail the shift from "bling" to subtle, from conspicuous consumption to personal treasures, from the size of the gem to the preciousness of the occasion.
Responding to the desire to "celebrate'" life's special moments, Dogeared's National Sales Director Elizabeth Dinette handpicked a selection of jewels and gifts to create an exclusive jewelers catalog. These pieces were selected from the company's established bestsellers based on the needs and product mixes of fine jewelry stores and the quality and uniqueness of the Dogeared designs. All the jewels are custom designed and feature hand-cast, sterling silver, and gold-dipped charms.
"I created the Jeweler's Collection based on my experience working with independent jewelers, carefully selecting items that were ideal for their store," explains Dinnette. "What jewelers are asking for now is new ways to help their customers give better. Their patrons want gifts that celebrate all types of occasions and milestones. And, at the same time, they want to celebrate with real jewelry, at great price-points, that are handmade in the USA, and different from everything else on the market."
Dogeared offers three distinct ways that it can fit into the fine jewelry business through their Perfect Gift, Bridal, and To Wear categories.
The Perfect Gift: Dogeared has extraordinary gifts for every occasion. With these pieces jewelers can help their clientele celebrate by giving beautiful, meaningful gifts from the heart. Bestsellers include pieces from the Karma, Make A Wish, and It's the Little Things collections.
Bridal: A great wedding incorporates beauty and meaning into every detail. This selection offers fine jewelry customers jewels and gifts for the entire wedding party that can live up to the big day. The Pearls of ..., Three Wishes, and Past, Present, & Future collections have become Dogeared wedding classics.
To Wear: Dogeared has pieces that belong in everyone's jewel box. This beautiful collection is full of sparkling ways to catch the eyes of customers. Show them how Dogeared fits in with their personal style with select jewels from the Daily Wear, Explore, and Feelin' Good collections.
"People are shopping in your store looking for something special and unique," concludes Dinette. "Dogeared is a natural addition to your business and will draw on the customer base you already have. It's your new way to offer them the perfect balance of beauty, value, and sentiment."
Jewelers International Showcase will be held October 1-5 at the Miami Beach Convention Center, and Dogeared will be in booth #1428. Visit http://www.jisshow.com to register.
The company mission of "putting good energy into the world one jewel at a time" inspires Dogeared Jewels & Gifts' Jeweler's Collection. All products are made in their LA studios from responsibly sourced materials. Retail prices range from approximately $25 to $175. The the Jeweler's Collection Catalog and the full line is featured in a 124 page wholesale catalog that is viewable online at http://www.dogearedwholesale.com.
Dogeared Jewels & Gifts
When designer Marcia Maizel-Clarke recognized the need for jewelry that speaks, she founded Dogeared Jewels & Gifts in 1991 and she created the original word jewelry and charms. The resulting success of the Make a Wish series of necklaces gave birth to a family of products that capture the magic of words, symbols, wishes and dreams. Dogeared's unique, custom cast jewels are regularly featured in fashion, lifestyle, and celebrity publications, in films and in television shows. Trendsetting retailers around the world, including Nordstrom, Neiman Marcus Cusp, Bloomingdales, Fred Segal and Scoop, sell Dogeared. All Dogeared products are handcrafted in Los Angeles, using materials produced in America.
Dogeared is committed to being environmentally sensitive and working with sources that share this commitment.