This is Brighton Calling -- Afghanistan Overrides Education in Voter Concerns As WinkBall Takes Voter Video Views to the Labour Party Conference

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Nationwide poll reveals defence as the public's primary concern over the next twelve months

A general election has to be called by next June, what is the one thing you would like Gordon Brown to focus on between now and the next election to get your vote?

Afghanistan has topped voter concerns as Gordon Brown prepares to take to the stage to save his political life at the Labour Party Conference. London-based video communication service, WinkBall.com, today announced the results of a nationwide video survey which reveals what his main focus needs to be over the next eight months if he's to win the public vote at the next election.

WinkBall.com recorded over 250 video views of voters around the country based in Brighton based locations from Brighton Street, Merseyside to Brighton Road, Clacton on Sea to poll voters' video opinions on what the party should focus on before the next election.

The recurring concern for the majority of consumers was the war in Afghanistan, with eighteen per cent of voters claiming it was the one thing they wanted Gordon Brown to focus on between now and the next election.

The poll signals a distinct turnaround from the 1997 mantra of 'education education education' which brought New Labour to power. Only seven per cent of voters said that education should be the Prime Minister's main priority ahead of the next election.

More worryingly for Gordon Brown was the general negativity towards his leadership expressed during interviews. Over 10 per cent of respondents either expressed apathy to voting or claimed that the best thing Brown could do before June's election was to resign.

Many of the trends experienced at this year's European elections continued to be reflected in the poll. Immigration was of primary concern for eight per cent of voters, while environmental issues were of little importance with only two per cent claiming it was the most important issue that needed to be tackled by the Prime Minister ahead of the election.

Co-founder of WinkBall, Dr. James Ohene-Djan, said: "Much of the mainstream media attention ahead of the election has been on cuts and levels of public spending. What this poll reveals is that many are missing the key issues which resonate with UK voters. While the war in Afghanistan was something the UK entered under Tony Blair's premiership, it's now a key issue which Gordon Brown needs to get on top of if he's to have any chance at next year's election.

"Opinion polls provide a high level overview of consumer opinion, but video surveys such as this reveal the passion and real concern that people have about the issues that matter to them. If politicians are to overcome the general sense of apathy expressed in this survey, they need to recognise the passion that voters feel on specific issues and take urgent, measurable and practical steps to address these concerns."

To see all voter views on what needs to be Gordon Brown's priority or to have your say at WinkBall.com go to: http://www.winkball.com/walls/Labour

Source:
Between 25th and 26th September over 250 respondents were asked by WinkBall reporters the following question; "A general election has to be called by next June, what is the one thing you would like Gordon Brown to focus on between now and the next election to get your vote?" - All respondent answers were filmed and uploaded onto http://www.WinkBall.com

CATEGORY    %

Education    6.8 %
Crime / Justice system    5.0 %
Public / Local council services*     10.9 %
Immigration     8.1 %
Europe     0.9 %
Economy / Poverty    10.4 %
Corruption / Expenses row    2.3 %
Gordon Brown to resign     6.8 %
Will vote Conservative    0.5 %
Apathy / will not vote    2.8 %
Defence / War in Afghanistan**    17.7 %
Support Brown    4.1 %
Unemployment    11.3 %
NHS    10.0 %
Environmental issues    2.3 %
TOTAL POLLED    100 %

*Including Social services, Pension / Benefits system, Housing, Illegal drugs, Childcare, Transport, improve local environment
** Concerns ranged from wanting Brown to remove the troops / improve their funding

Notes to editors:

About WinkBall.com
WinkBall.com is a free, web-based, personal video communication service, which allows anyone to record, send and share videos with friends and family - privately. Users can also create and post content to video blogs and walls for private and public viewing. Video messages delivered by WinkBall.com can be accessed anywhere, anytime through a web browser.

WinkBall.com is also used by brands and organisations to share video content, which users can actively choose to watch and share. All messages sent through WinkBall.com are supported by targeted five-second advertisements, which are played at the end of video messages.

WinkBall.com is safe, simple and fun and makes video the best way to communicate well online.

Established in London in 2005 by Dr. James Ohene-Djan and Duncan Barclay, the WinkBall Project team has evolved to become a leading player in driving the future development of online communication.

For more information, visit http://www.winkball.com or http://www.winkballproject.com

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Laura Nettley
WinkBall
0207 025 1500
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