Shop.org and FitForCommerce Lead Retailers to Best-Fit Solutions at Annual Summit

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Group Tours and One-on-One Consultations Educate Retailers, Save Them Time. Topics included Social Media, Personalization, Ecommerce Platforms, Email Marketing, Mobile Commerce, SEO / SEM among many others.

For the second year, FitForCommerce powered the Expo Hall Group Tours at a successful Shop.org Annual Summit, and added personalized one-on-one consultations for attendees needing to assess their ecommerce technologies and find potential solutions.

FitForCommerce organized 23 tours covering 18 topics, ranging from online marketing and merchandising to ecommerce platforms and order managements systems to mobile commerce and social media. FitForCommerce analysts first briefed attendees on key trends, best practices, and solutions, including specific potential pitfalls, benchmarking stats and visual best practice examples. Attendees were then escorted to each relevant exhibitor to hear a brief pitch.

"If it weren't for FitForCommerce, I would have wasted so much time wandering the Expo Hall and possibly wasting a lot of money making wrong provider decisions," said Nathan Nguyen, President of InstrumentalSavings.com. "It's priceless to have unbiased friends like them on your side."

The most popular tours, Search Engine Marketing, Affiliate Marketing, and Promotions & Loyalty Programs, focused on ways retailers could increase traffic, conversions, and repeat customers. Social Media and Mobile Commerce also captured the attention of retailers looking to leverage iPhone, Facebook and Twitter, among other channels.

"White Glove Tours," which offered in-depth, one-on-one consultations, were also leveraged by many attendees. "The consultation and tour by FitForCommerce really helped me narrow down my choices based on what I was looking for and what I needed," said Angela Cho, Marketing & Ecommerce Manager of Agacistore.com. "They provided me with insightful insider information that I wouldn't have been able to get on my own and helped diagnose the issues and identify multiple solutions."

"Shop.org was proud to offer this unique assistance to attendees to maximize their time and experience at the conference. The tours also help bring interested attendees to the right companies who invested time and effort in exhibiting," said Scott Silverman, Executive Director of Shop.org. "We're thrilled with the customer satisfaction driven by the tours and FitForCommerce team and look forward to enhancing the experience even more next year."

About Shop.org
Shop.org, a division of the National Retail Federation, is the world's leading membership community for digital retail. Founded in 1996, Shop.org's 600 members include the 10 largest retailers in the U.S. and more than 60 percent of the Internet Retailer Top 100 E-Retailers. It's where the best retail minds come together to gain the insight, knowledge and intelligence to make smarter, more informed decisions in the evolving world of the Internet and multichannel retailing. Shop.org programs and activities include benchmarking research, events and networking communities.

Contact:
Kathy Grannis
(202) 626-8189

About FitforCommerce
FitForCommerceTM provides on-demand tools and expertise to help eCommerce businesses analyze business and technical requirements, leverage best practices, gain visibility to market offerings and select "best fit" technology solutions. FitForCommerce's unique eCommerce DiligenceTM process and toolkit ensures rigorous evaluation and knowledge-based decision-making. FitBaseTM, by FitForCommerce, is the ecommerce market's first and only online knowledge base for best practices, trends, benchmarking, solution provider information and community advice. For additional information, please visit http://www.FitForCommerce.com or email info(at)fitforcommerce(dot)com.    

Contact:
Cynthia Kounaris
(973) 379-7399

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Cynthia Kounaris
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