International Association of Fairs and Expositions Enters Agreement with Sponsor Direct to Promote PropertyPort to its Members

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Sponsor Direct announces an affinity agreement with The International Association of Fairs and Expositions to promote PropertyPort, a web-based asset inventory and proposal management solution designed to help properties track and manage their sponsorship assets.

Sponsor Direct announced today an affinity agreement with The International Association of Fairs and Expositions (IAFE). The IAFE will introduce their members to PropertyPort, Sponsor Direct's web-based asset inventory and proposal management solution designed to help properties track and manage their sponsorship assets.

Jim Tucker, IAFE President and CEO realized the time savings that PropertyPort can afford its users. PropertyPort is an easy to use, web-based application that is part asset inventory and part proposal management system. It helps events, including fairs, track assets like signage, media placements, etc., all in one place and generates proposals in seconds! PropertyPort's leading feature is the performance and recap reports - these reports summarize an event and highlights the best performing assets.

Brad Barton, Chief Executive Officer of Sponsor Direct feels the affinity agreement with the IAFE will allow Sponsor Direct to showcase the benefits of PropertyPort to entire IAFE membership. Keeping track of sponsorship assets, such as signage, ticket-backs, media placements, hospitality tents, etc., is hard work. Most properties spend hundreds, if not thousands of hours per year, manually tracking their assets and generating proposals for potential sponsors. PropertyPort helps automate that process by allowing properties to easily search their inventory, identify available assets and dynamically generate customized, high quality sponsorship proposals in only a fraction of the time.

About The IAFE
The International Association of Fairs and Expositions is a voluntary, non-profit corporation, organizing state, provincial, regional, and county agricultural fairs, shows, exhibitions, and expositions. Its associate members include state and provincial associations of fairs, non-agricultural expositions and festivals, associations, corporations, and individuals engaged in providing products and services to its members, all of whom are interested in the improvement of fairs, shows, expositions, and allied fields.

About Sponsor Direct
Sponsor Direct® is a software solutions provider committed to helping businesses make better connections with their constituents through web-based process management solutions. Sponsor Direct's flagship product, SponsorPort supports nearly 45 clients across all sectors of the Fortune 200. PropertyPort was first released in beta in January 2009 and went live in June 2009.

http://www.sponsordirect.com

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