Gaylord Hotels Uncovers Trend in Leisure Travel

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Promotion Celebrating Life's Important Moments Breaks Through and Drives Demand

Gaylord Hotels

While budgets are tight for many families, our Anniversary Package, which offers couples a free night with the purchase of another during their wedding month, provides an exceptional memory-making experience without breaking the bank

The Unforgettable Anniversary Weekend package at Gaylord Hotels, launched in May 2009, has been the fastest-selling and most popular package for the brand this year. And with October now second only to June as the most popular wedding month*, the brand's four hotels are gearing up to play romantic host to the many couples who will celebrate with them this month.    

"While budgets are tight for many families, our Anniversary Package, which offers couples a free night with the purchase of another during their wedding month, provides an exceptional memory-making experience without breaking the bank," said Rich Maradik, chief marketing officer of Gaylord Hotels. "And the popularity of the package is indicative of the growing consumer trend to spend money more wisely. In this case, celebrating life's important moments by investing in memories that will last a lifetime."

Guests who have enjoyed the package remark that even in tough economic times, they continue to look for unique experiences to mark special life moments in a meaningful way. "Our two nights at the Gaylord Texan were incredible," said recent guests Chad and Shea Eubanks. "Because of Gaylord Hotels' Anniversary Package, we were able to extend our one-night stay to two nights. We enjoyed a fabulous dinner at Old Hickory Steakhouse and unwound with a relaxing couples massage in the Relâche Spa."

"Our properties provide the perfect backdrop for couples to escape, relax, rediscover one another and make memories," said Maradik. "We are delighted that so many couples have chosen to share their special occasion with us this year."

Gaylord Hotels' properties offer exotic, distinctive environments that enable guests to truly feel transported to an indulgent, relaxing and romantic getaway. Located in some of the country's most desirable and exciting destinations -- moments from the many attractions of Orlando; the historic monuments of D.C.; the sophisticated offerings of Dallas; and the popular sounds of country music in Nashville--Gaylord Hotels are designed to offer 'everything in one place.' Each resort complex features multiple casual and fine dining options, entertainment, world-class spas, recreational amenities, shopping and more, right on property.

Several, award-winning restaurants at each hotel feature regional delicacies that use locally grown ingredients to ensure a unique dining experience every time, and lots of choices for that special anniversary dinner. And nightlife options such as high-energy nightclubs, live music and dinner theater are available to cap off the celebration, making for an unforgettable trip.

Gaylord Hotels' signature emphasis on entertaining environments and flawless guest service provide an experiential stay and memories that will surely outlive the visit. Elegantly appointed guest rooms overflow with thoughtful amenities, such as, luxurious bath products, cozy robes and towels plus lovely views. Indoor atriums offer acres of breathtaking foliage, flowing streams and walking paths.

Package rates and offerings vary by property:

  •      Guests at Gaylord Palms can personalize their getaway with a customized anniversary message on the giant atrium Astro Vision screen, take advantage of preferred reservations at any of their world-class restaurants and have access to an Anniversary Concierge who can assist in creating the perfect romantic weekend. To book a Florida anniversary vacation, call (407) 586-2000.
  •      After a romantic stroll through the tropical atrium at Gaylord Opryland, package participants can choose to indulge in a romantic midday or dinner cruise on the General Jackson Showboat. Nightlife also abounds with the opportunity to visit the Grand Ole Opry, free admission to the Wildhorse Saloon or dancing the night away at the resort's new, hot nightclub, Fuse. To book a Nashville anniversary vacation, call (866) 759-6779.
  •      Gaylord National package participants receive a free dessert at an on-property restaurant of their choice (excluding Pienza), unlimited access to resort spa areas, including sauna, steam room, and whirlpool, and late checkout at 3 p.m. To book a Gaylord National anniversary vacation, call (301) 965-2000.
  •      Guests at Gaylord Texan receive complimentary admission for two to the resort's impressive Glass Cactus nightclub, offering 13,000 square-foot decks overlooking lakeside sunset views. Those wishing to add to their package can enjoy a tranquil couples' massage in the European-style Relâche Spa or a romantic dining experience in the intimate setting of Old Hickory Steakhouse. To book a Texas anniversary vacation, call (817) 778-2000.

All offers are subject to availability and may carry other restrictions; contact the hotels directly for additional information.

The "Unforgettable Anniversary Package" remains available through August 30, 2010, and provides one complimentary night during a minimum two-night stay on a space available basis during the guest's wedding anniversary month. A marriage certificate is required at check-in. For more details and booking information, visit http://www.gaylordhotels.com/anniversary.

About Gaylord Hotels®:
Gaylord Hotels® is a collection of four upscale, meetings-focused resorts which also afford endless opportunities for leisure travelers. The hotel company's hallmark -- "everything in one place" -- provides meeting attendees and vacationers with diverse dining options, quality spa and fitness center services, top-notch entertainment, on-site shopping and endless resort activities -- all within each resort. Gaylord Hotels is a pioneer in the hotel and convention industry with properties in the nation's most desirable event destinations. Gaylord Hotels include Gaylord Opryland® Resort & Convention Center in Nashville, Tennessee; Gaylord Palms® Resort & Convention Center in Kissimmee, Florida near Orlando; and Gaylord Texan® Resort & Convention Center on Lake Grapevine near Dallas, Texas, and Gaylord National Resort® & Convention Center on the Potomac in National Harbor, Maryland, which just celebrated its year anniversary in April 2009. Gaylord Hotels is owned and operated by Gaylord Entertainment (NYSE: GET), a leading hospitality and entertainment company based in Nashville, Tenn.
*According to the National Center for Health Statistics

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Kristen Ingraham
Sandy Hillman Communications
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Liz Feldman
Sandy Hillman Communications
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