Ann Arbor, MI (PRWEB) October 2, 2009
Logic Solutions today joined its client, VANGUARD, one of the global leaders in photo-video and hunting-outdoor accessories, in announcing launch of the company's new global website at http://www.vanguardworld.com.
"Now photographers and outdoor enthusiasts can get closer than ever to VANGUARD products," said Anne Lee, founder and CEO of VANGUARD. "With our upgraded website's enhanced functionality and thorough presentation of our accessories, the changes amount to a lot more than a simple facelift. The site is easy to navigate and loaded with impressive features that enable us to more effectively interact with our customers around the world."
The website includes dramatically enhanced new product information, 360-degree and zoom product views, videos and more concise descriptions of VANGUARD's growing collection of products. There are special, login-required file directories for dealers, distributors and journalists for immediate access to frequently-requested information.
"We presented Logic with a great project full of challenges," said Anne Lee. "We're a global company so this website had to be designed to effectively communicate with and meet the needs of many countries. On top of that, our products are marketed to diverse target markets so Logic did a good job in developing a site that speaks to all of them. This new site provides a solid foundation on which to grow our web presence, in the short and long term."
VANGUARD's website will continue to evolve with more features in the coming months. This fall, the company will launch a blog with expert how-to articles and interviews with industry celebrities.
Earlier this year, VANGUARD named Logic Solutions as its primary strategic partner for upgrading the global company's complex information technology systems including those at its China headquarters and manufacturing facility.
About Logic Solutions
Founded in 1995, Logic Solutions, Inc. is a privately held minority-owned corporation with headquarters in Ann Arbor, Michigan. Logic provides custom software applications, web sites, web based applications, IT outsourcing and China Services to help companies cost-effectively realize their business strategies across the globe. More information is available at http://www.logicsolutions.com.
For 23 years, VANGUARD has been a global leader in high-quality photo-video accessories (tripods, monopods, ball heads, camera bags and cases), hunting accessories (archery bow cases, gun cases and gun pods/shooting sticks) and sporting optics (binoculars and spotting scopes). The diverse lineup includes products with first-of-its-kind features that are molding industry standards. With ISO 9001 and 14001-certified facilities and hundreds of design patents, VANGUARD has earned a solid reputation that spans the world. VANGUARD products are available through its extensive global dealer and distribution network. Visit http://www.vanguardworld.com.