Pikes Peak International Raceway Partners with Richard Petty Driving Experience

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Richard Petty Driving Experience (RPDE), the world leader in stock car riding and driving experiences, and Pikes Peak International Raceway (PPIR) announced today a new venture that establishes a presence for RPDE at PPIR, bringing to the Colorado Springs area a giant in motorsports entertainment and fueling the recent reemergence of PPIR as a prime destination for corporate events and motorsports enthusiasts.

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With Pikes Peak International Raceway, Colorado Springs has a great reputation for motorsport events. Having a driving experience for visitors provides one more reason to come to the Pikes Peak region

Richard Petty Driving Experience (RPDE), the world leader in stock car riding and driving experiences, and Pikes Peak International Raceway (PPIR) announced today a new venture that establishes a presence for RPDE at PPIR, bringing to the Colorado Springs area a giant in motorsports entertainment and fueling the recent reemergence of PPIR as a prime destination for corporate events and motorsports enthusiasts.

Combining the experiential thrill factor of driving or riding 600-hp NASCAR-style stock cars at the famed raceway creates a new and energizing lure for the area's annual six million business and leisure visitors that come from all over the world.

"Colorado is no stranger to us, and we know there is strong demand here and in the surrounding states for our brand of authentic NASCAR entertainment," Brian Flynn, CEO, Richard Petty Driving Experience, said. "Partnering with PPIR provides us with a world-class motorsports venue that will allow us to meet that public demand. PPIR's setting and facilities also give us the opportunity to expand our offerings year-round, especially with creative turnkey corporate events," he said.

Pikes Peak International Raceway CEO John H. Molloy said, "Bringing the Richard Petty Driving Experience to PPIR is the next logical step for us, as we continue to transform the raceway into more of a participatory venue for motorsports. Our desire is to speed up the thrill factor at PPIR with new road courses and experiential motorsports activities and entertainment like Richard Petty Enterprises offers," he said.

The inaugural NASCAR-style Driving and Ride-Along Experience runs November 17-21 at PPIR. Motorsports enthusiasts can reserve their spot at http://www.1800bePetty.com or http://www.ppir.com. Sessions are limited, so reservations will be on a first-come basis.

According to the Colorado Springs Convention and Visitors Bureau, high altitude motorsports entertainment strengthens the lure of the area to both the corporate and leisure visitor markets.

"With Pikes Peak International Raceway, Colorado Springs has a great reputation for motorsport events. Having a driving experience for visitors provides one more reason to come to the Pikes Peak region," said Terry Sullivan, the CVB President and CEO. ""Experiencing the excitement of behind-the-wheel race car driving strengthens the attraction of Colorado Springs from surrounding states and makes a visit here more memorable," he said.

About PPIR:
Pikes Peak International Raceway is a legendary motorsports entertainment venue located just south of Colorado Springs in Fountain, CO. With a variety of track surfaces, including a banked, one-mile oval, a professionally designed 1.3-mile interior road course and a 12-acre paved autocross lot, PPIR provides endless options for motorsports enthusiasts and novices alike. Although the venue once hosted professionally sanctioned motorsports events its focus and infrastructure now focuses on participant driving experiences and serves as an excellent venue for corporate and catered events. For more information visit http://www.ppir.com.

About RPDE:
Richard Petty Driving Experience, a motorsports entertainment and automotive services company headquartered in Concord, N.C., produces and facilitates NASCAR-style stock car drive and ride-along experiences, auto manufacturer ride and drive programs, safe driving programs, mobile marketing events and production services to the film industry. The company offers rides and drives at more than 20 major speedways across the United States and hosted over 100,000 participants in 2008. RPDE has permanent facilities in Las Vegas, Walt Disney World and Concord. For more information, call 1-800-BE-PETTY (1-800-237-3889) or visit http://www.1800BEPETTY.com

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