'Wake Up' is both literal and metaphorical
Palo Alto, CA (PRWEB) October 6, 2009
Digital marketing agency SolutionSet took home a bronze statuette in 2009 Telly Awards.
Their winning film, "Wake Up," was designed to promote the global vision of the worldwide MBA program at Duke University's Fuqua School of Business as part of a larger 2008-2009 global launch campaign managed by SolutionSet. Established through partnerships in London, New Delhi, Dubai, Shanghai and St. Petersburg, Duke's MBA students are exposed firsthand to the problems facing global business today.
"'Wake Up' is both literal and metaphorical," said Amanda Mahan, SolutionSet creative director. "Literally the world - and business - goes on 24 hours a day and is so interconnected that when you go to bed at night something could happen in another part of the world that will change your business in the morning. And metaphorically, we've all been 'sleeping' in not acknowledging and addressing these global challenges and opportunities until now."
"We were not surprised to learn of the Telly Award for SolutionSet's work on our 'Wake Up' video," said Fuqua's Assistant Dean for Marketing Elizabeth Hogan. "In working with the SolutionSet team, we've been impressed by their creativity and the depth of their understanding of the messages we're trying to communicate. The video has succeeded in generating inquiries about our global programs, which was the goal from the start."
The Telly Awards honors outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and online film and video. More than 13,000 entries from all 50 states and from countries around the world were received this year.
See SolutionSet's award-winning "Wake Up" video at http://www.fuqua.duke.edu/wakeup/
About the Telly Awards:
Founded in 1978, the Telly Awards showcases the best work of the most respected advertising agencies, production companies, television stations, cable operators, interactive agencies, and corporate video departments in the world.
SolutionSet is a digital marketing agency that combines user-centered creative and leading-edge technology to deliver the next new thinking in web development, marketing, and brand experience. Visit them in Palo Alto, San Francisco, or at http://www.solutionset.com
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