Kimora Lee Simmons Brings Baby Phat Glamour to Stardoll

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Simmons' trendsetting line now available in Stardoll's virtual shopping galleria. Stardoll's 40 million aspiring fashionistas worldwide will be invited to participate in a live online chat with Phat Fashions President & Creative Director, fashion mogul Kimora Lee Simmons.

We are thrilled to welcome Kimora Lee Simmons and Baby Phat to Stardoll

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Stardoll, the world's largest online entertainment destination for girls who love fame, fashion and friends, today announced a partnership with Kimora Lee Simmons that will bring her trailblazing lifestyle brand, Baby Phat, to Stardoll.

Stardoll and Simmons have teamed up to create a boutique ( in Stardoll's online shopping galleria--the StarPlaza--where Stardoll's community of more than 40 million users can dress their MeDoll avatars in virtual clothing, shoes and accessories from the Baby Phat by Kimora Lee Simmons Fall 2009 collection. A virtual Moodbook--like a fashion lookbook-- will be available in the boutique to showcase real-world Baby Phat clothing and accessories with links to the shopping site for real-world purchases.

Additionally, Kimora Lee Simmons debuts a RealCeleb presence on the site ( featuring an avatar of the fashion mogul and exciting video content, like Baby Phat runway shows, the brand's 10th anniversary celebration, and sneak peeks from the upcoming season of Simmons' popular Style Network show, "Kimora: Life in the Fab Lane." The RealCeleb page will be the place where users can learn about upcoming exclusive contests, sweepstakes and giveaways.

Kimora will speak directly to Stardoll's community of aspiring fashionistas in a live, online chat his fall that will be filmed for Kimora: Life in the Fab Lane. The chat serves as yet another example of how the glamorous businesswoman enjoys reaching out directly to fans. She recently announced the birth of her third child via Twitter and made history as the first designer to invite the public to watch the Baby Phat by Kimora Lee Simmons Spring/Summer 2010 collection fashion show via a live Times Square feed.

"I've long believed that fashion can empower young women to express themselves positively. As a mother of two budding fashionistas, I'm excited to bring Baby Phat to Stardoll. I came of age in the fashion industry myself, so I can't wait for girls of all ages to get to know Baby Phat and discover all the fabulous ways that fashion moves us forward," said Phat Fashions President and Creative Director, Kimora Lee Simmons.

"We are thrilled to welcome Kimora Lee Simmons and Baby Phat to Stardoll," said Stardoll Executive Vice President and General Manager, Matt Palmer. "Not only is Kimora a positive role model for girls everywhere, Baby Phat provides the fresh mix of current trends, bold colors, glamour and attention to detail that our millions of users worldwide love to find on Stardoll."

Stardoll (, a premier virtual fashion entertainment destination on the web, empowers users to express their creativity within a unique "social play" environment that blends childlike play with social networking to deliver a playful, fun-filled approach to fashion, celebrity and dress-up. Drawing a core worldwide audience of girls aged 9-17, the site enables kids to build stunning likenesses of themselves while offering them an extensive collection of thousands of garments, accessories and other virtual goods from a variety of real world brands. With the site's innovative StarDesign application, users hone their fashion sense by creating their own virtual apparel. The site is updated weekly with new dolls as well as hand-crafted fashions to fulfill the overwhelming demand and interests of the site's 12 million unique monthly visitors. Between 30,000 and 40,000 new fans join daily, adding to the existing fan-base of more than 40 million registered users in over 200 countries. The company is based in Stockholm, Sweden with an office in Los Angeles, California. Stardoll is backed by two of the world's top venture capital firms: Sequoia Capital, whose track record includes Yahoo, Google and YouTube among many others; and, Index Ventures, whose track record includes Skype among many others.

In 1999 a new era of women's fashion was born with the creation of the Baby Phat clothing line. In a world filled with fashion copycats Baby Phat stood out as a fresh approach to personal style. Under the direction of maverick businesswoman and Supermodel Kimora Lee Simmons, Baby Phat quickly became one of the fastest growing clothing lines in the United States. Today this preeminent lifestyle brand allows every woman to showcase hermore glamorous, chic and fashion forward side. In less than ten years the Baby Phat Collection has grown to include apparel, outerwear, swimwear, lingerie, luggage, shoes, handbags, fragrance, jewelry, and eyewear collections.

In an era where social media dominates the web and communities domestic and international, find a way to cyber connect, Baby Phat has launched a Facebook Fan Page, a Baby Phat Twitter Page, a Baby Phat YouTube Channel and a Baby Phat Flickr Photo Page to keep their fans abreast on all the happenings in the wonderful world of Phat.


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