PureDepth™ Inc. Announces Agreement Terms with iStation Co., Ltd. for Licensing of MLD

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Companies Plan to Develop Personal In-Car Navigation, Personal Media Player, Mobile Phone and Digital Signage Products

We found what we were looking for in MLD, which offers real depth and lifelike detail, so users can get the maximum visual experience.

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PureDepth™, Inc. (OTC:PDEP), the creator of Multi-Layer Display (MLD™) technology and a leader in new visualization experiences, today announced it has entered into agreement terms with iStation Co., Ltd. (KOSDAQ:056010), a global leader in digital convergence devices. Under the terms, iStation would receive an exclusive license to make, sell and distribute MLD technology for small form-factor devices including in-car navigation systems, personal media players, digital signage and mobile devices, in China and South Korea for a period of 12 months following the commencement of mass manufacturing, along with a non-exclusive license for Japan.

In addition, iStation would set aside $1.5 million in investment capital to work with PureDepth on plans to commercialize MLD technology. In return, PureDepth would provide iStation with engineering and content development support, including its software platform.

"This agreement with iStation is a powerful testament to the potential of our display technology," said PureDepth CEO Andy Wood "iStation's plan to invest in and manufacture MLD products across multiple devices with small form factors is a big step in forward in creating a wide array of MLD-based consumer products that will enable new visualization experiences."

"In our determination to offer consumers the very best in converged devices, such as mobile phones or portable media players, we constantly seek the optimum visualization technologies that will bring content to life," said Andy Park, President of iStation. "We found what we were looking for in MLD, which offers real depth and lifelike detail, so users can get the maximum visual experience."

iStation is planning to introduce MLD personal technology products to the market by mid-2010, with a goal of manufacturing a minimum of 300,000 units in the two years following.

MLD displays contain two or more layers of LCD panels placed in front of one another in a single monitor, with patented technology used to remove interference. The result is the addition of real depth -- not perceived depth -- to visual content, so consumers can enjoy 3-D-like imagery without wearing special glasses.

PureDepth's MLD technology and associated Platform software offer several benefits over conventional visual displays or conventional 3-D technology:

  • Improves standard 2-D content with enhanced color and contrast
  • Introduces a new depth effect to content by utilizing the space between two LCD screens
  • Enables 3-D viewing with traditional stereoscopic effects, without negative side effects such as headaches or eye fatigue
  • Offers the only combination of 2-D, 3-D and MLD depth effects within one seamless application

About PureDepth
PureDepth (http://www.puredepth.com) is an innovative technology company transforming the visual display experience by delivering award-winning MLD technology. Backed by 78 approved patents and more than 60 pending patents, this breakthrough in visualization is the first display technology that provides Actual DepthTM. The Company has a sales, marketing and distribution license agreement with Sanyo Corporation (NASDAQ: SANYY) in Japan, a worldwide licensing agreement with International Game Technology (NYSE: IGT) and business opportunities in broad consumer markets. Founded in 1999, the Company has a U.S. office in Redwood Shores, California, with a research and development center located in New Zealand and offices in Japan.

About iStation
iStation is the leading company in the Korean portable convergence field where it accounts for over 50 percent in the portable media player market. Incorporated in 1999, the Company has a main operational facility in Seoul Korea marketing divisions in Northeast Asia, Africa, East Europe and Latin America. IStation is a member of the KDC group including KDC (KOSDAQ:A029480 http://www.kdccorp.co.kr) and MasterImage (http://www.masterimage.co.kr).

Forward-Looking Statements
This press release contains certain statements that are "forward-looking statements" and includes, among other things, discussions and disclosures of the Company's expectations for the use of its technology and market for its products, and the likelihood of any resulting products to become widely accepted by the marketplace. Words such as, but not limited to, "may," "likely," "anticipate," "expect" and "believes" indicate forward-looking statements. Although PureDepth believes that the expectations reflected in these forward-looking statements are generally reasonable, it can give no assurance that such expectations will ultimately prove to be correct or materialize. All phases of PureDepth's business and operations are subject to a number of uncertainties, risks and other influences, most of which are outside its control, and any one or combination of which could materially and adversely affect the results of the Company's operations, and whether any forward-looking statements contained herein ultimately prove to be accurate. Information regarding such risks and uncertainties can be found in the Company's most recently filed annual report on form 10-KSB, interim report on form 10-QSB and other filings that have been made with the SEC.

PureDepth(TM), MLD(TM) and Actual Depth(TM) are trademarks of PureDepth, Inc. All other trademarks and registered trademarks are the property of their respective owners, without intent to infringe.

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Hal Bienstock
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