Rio Mints - Fashion Mints For All Occasions

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Rio Mints Australia is delighted to announce the official release of two new fashion mint products for the Australian markets. In addition to the official release of the two lines of mints, the company is excited to release the new and updated website (http://www.riomints.com.au) to drive the brand to the top of the ANZ market. Sampling days are slated for 29th September to 3rd October at all good Caltex outlets Australia Wide.

Rio Mints are deligted to announce two new delicious sugar free mints with hints of nature's freshest flavours. Instead of staid spearmint and plain peppermint, suck on some juicy Pink Grapefruit, and fruity Honey Melon.

"We are very excited to release these new flavours into the market. There is no comparison to what the competition is offering in terms of flavour and sophistication in this very tight market." said David Wyche. Managing Director on Thursday.

"Although anyone can enjoy a Rio Mint, we are targeting the fashion market and other demographics, with a targeted marketing campaign that you will see a lot more of in the coming months. Currently we have distribution nationally with Caltex moreover the interest generated up to this point in time will see us increase our distribution network within the coming months"

Rio Mints are sold in trendy convenient little tins with bright colorful embossed designs with an innovative slide locking mechanism that delivers pocket-cred and portability, so they're easy to find when you're rummaging in your handbag and there's very little risk of rogue sweets escaping to hide in a corner and gather fluff.

As part of the launch into the Australian market, Rio Mints will engage the consumers through its interactive website (riomints.com.au), via twitter (RioMints) and Facebook. (Rio Mints), as well as conducting product trial and consumer sampling.

Rio Mints are conducting sampling days. This offer is available from the 29 September - 3rd October at all good participating Caltex stores Australia Wide.

Come and get your free Rio Sugar Free Mint sample pack as soon as possible as this offer is only available while stock last.

For further information and press samples contact David Wyche at DAW Australasia Pty Ltd on 0418532144 or david(dot)wyche(at)riomints(dot)com(dot)au

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David Wyche
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