Effective Student Marketing Attending CCST Conference to Showcase Social Media Marketing

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Effective Student Marketing will be attending the annual Career Colleges and Schools of Texas (CCST) Conference on October 7 to 8, 2009. ESM will provide schools with information about using social media for lead generation, as well as offer attendees a chance to win a digital camera.

Effective Student Marketing will be attending the annual Career Colleges and Schools of Texas (CCST) conference from October 7 to 8, 2009. Effective Student Marketing will be highlighting their social media and online reputation management services at this conference. The ESM booth will also give visitors a chance to win a digital camera as part of a random drawing.

Effective Student Marketing uses sites like Facebook and Twitter to create an online community where students, graduates, and prospects can connect and talk. That community then becomes a referral base for the school, turning prospects into high quality leads who have already actively engaged with the school. In addition, ESM can help schools monitor the web and find other places where interactions may be taking place. Whether positive or negative, ESM can respond to those interactions and manage a school's online reputation. This new marketing strategy ties into the CCST conference theme, "Catching the Winds of Change."

"Our social media and online reputation management products fit perfectly into the conference theme," said Michelle Collins, the company's Business Development representative. "At Effective Student Marketing, we pride ourselves in our ability to stay current with the latest marketing tools, and we can provide schools with the services needed to stay competitive in today's market. Marketing is changing, and we can help schools understand those changes."

ESM can work with schools to create a positive online presence on popular social media sites like Facebook and Twitter. These sites help to create a sense of community for the school, attracting new prospects and leads. ESM can also monitor the web and respond to mentions of a school on other forums and pages, keeping their online reputation intact.

All of the conference attendees who stop by the Effective Student Marketing booth will have the opportunity to enter a drawing for an Olympus Waterproof Digital Camera. Pictures are a central piece of social media, and a new camera can be a great tool for a new campaign. Effective Student Marketing will be located at booth number 29 in the exhibitor's hall.

ESM will be showcasing their social media knowledge at the conference by posting photos and tweets to the company's Facebook and Twitter pages.

To follow ESM on Twitter visit http://www.twitter.com/EffectiveSM.
To become a fan on Facebook visit http://www.facebook.com/effectivestudentmarketing.

About Effective Student Marketing

Effective Student Marketing, Inc. is a strategic marketing organization that specializes in generating student leads and enrollments for career, technical, and vocational schools across the country through the use of Internet marketing tools and techniques.

The team at ESM combines experience working on the school-side with skills in the latest technology to create programs that can meet any school's needs. Marketing and recruitment programs can include online reputation management, social media marketing, cost per lead vendor management, search engine advertising, search engine optimization, and e-newsletter production and distribution.

Cassie Stone
Social Media and Communications Specialist
Effective Student Marketing, Inc.
Phone: 978-475-0880


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