Philips Introduces New Lifeline Product to Help Seniors Age in Place

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Lifeline medical alert service is now integrated into a senior-friendly cordless phone communicator

The Philips Lifeline Cordless Phone Communicator demonstrates the value of learning about the needs of elders, and incorporating these insights into solutions that provide sense and simplicity

Royal Philips Electronics (NYSE: PHG, AEX: PHI) today introduced a new product in home healthcare which uniquely combines the Philips Lifeline Medical Alert Service into a senior-friendly cordless phone. With Lifeline, seniors will have peace of mind knowing that access to help is available 24 hours a day, 7 days a week at the simple push of button while staying connected with their friends and families. Philips Lifeline is the only medical alert service to offer a senior-friendly cordless phone option.

The Philips Lifeline Cordless Phone Communicator is designed to support the independence of seniors with limitations in dexterity, vision or hearing. It is designed to be:

  • easy to dial, with large buttons for seniors with dexterity and vision challenges,
  • easy to read, with large, high-contrast displays for caller ID and dialing, and
  • easy to hear, with excellent sound quality, and extensive volume range.

"The Philips Lifeline Cordless Phone Communicator demonstrates the value of learning about the needs of elders, and incorporating these insights into solutions that provide sense and simplicity," notes Rob Goudswaard, vice president, Product and Service Innovation, for Philips Lifeline. "People don't want technology for technology's sake--they want simple solutions designed around their needs. This is especially true of the elders we serve."

The U.S. healthcare system, as well as the entire global society, is challenged by demographic trends and an aging population. The Philips Lifeline Service is an important platform upon which to develop innovative solutions that enable independence to help improve the health and well-being of seniors. The Cordless Phone Communicator is the latest in a series of enhancements introduced for the Philips Lifeline Service that are designed to provide greater peace of mind and comfort to those seeking to "age in place" in their home.

Philips Lifeline is the leading provider of medical alert services in North America. Tens of thousands of healthcare professionals and millions of seniors and their families have relied on Philips Lifeline to deliver the help they need, when they need it the most.

Media Inquiries, please contact:

Steve Kelly
Tel: 425-487-7479

Ian Race
Tel: 978-659-4624

About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified Health and Well-being company, focused on improving people's lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of "sense and simplicity". Headquartered in the Netherlands, Philips employs approximately 116,000 employees in more than 60 countries worldwide. With sales of $38 billion in 2008, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at http://www.newscenter.philips.com/

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Ian Race
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