We designed Fragoli's market approach with a very specific consumer in mind: women
Stamford, CT (PRWEB) October 4, 2009
Passionné di Fiore Prosecco, the newest addition to the Classic Marketing Co. family has recently been introduced - dry, lemony, and bubbling, makes it Italy's answer to refreshing, Vin Mousseux De Qualite. Created from 100% prosecco grapes in the northern Veneto region of Italy in the foothills of the Alps, Prosecco is light, affordable, and fun. When Passionne's well-balanced combination of alcohol and fruit is combined with Fragoli's unique blend of wild strawberries distilled, the result is an exquisite fruity treat. An excellent mixed drink - Fragoli Passion is a must try. Passionné di Fiore Prosecco is currently available in the tri-state area.
1 oz. Fragoli Wild Strawberry Liqueur
4 oz. Passionné
Mix directly in a flute and garnish to your taste
Fragoli poured over your favorite cheesecake or ice-cream makes for a delightful dessert.
Fragoli and Passionné have launched http://www.fragoli.biz and http://www.passionne.biz, respectively, to provide consumers access to an online purchasing source and a nationwide retailer search. In order to keep up with the ever-changing social trends, you can follow us on Facebook and Twitter for up-to-date news and events.
Fragoli, wild strawberry liqueur has been featuring digital and full page, four color ads since 2007 to present in New York Magazine, New York Times, and New York Times Magazine. Fragoli will be joined by Passionné at launch of the new ad campaign in October through December 2010. Ocean Drive and Food & Wine magazines are the next prospects on the media agenda for Fragoli and Passionné.
Fragoli has been available in Europe for a handful of years, and made its U.S. debut in New York in 2006. Toschi Vignola created Fragoli in partnership with Joe Ballin, president of Classic Marketing Co., P.R. (the same partnership that yielded Nocello, the walnut liqueur that launched in 1983). "In many ways Fragoli is like a vintage wine," Ballin describes. "After we finish picking [the wild strawberries] we can't produce anymore."
"The overwhelming popularity of Fragoli has far exceeded our expectations, particularly since we are competing with brands that have $50 million marketing campaigns," Ballin states. The product is timely, unique and relevant. In a recent scientific study, researchers found that the addition of ethanol, the type of alcohol found in most spirits - boosts the antioxidant nutrients in strawberries and blackberries. Coincidentally, this news speaks directly to Fragoli's target consumer. "We designed Fragoli's market approach with a very specific consumer in mind: women," Toschi says. "The beautiful people and certain pockets of high-society adopted it immediately, which has led to its fast success."