Oceanside Taxicab Service Contemplates Going 'Green'

Share Article

Cab company happy to lead the way in reducing carbon emissions, but is taxi technology up to the task?

While I find that not everyone sees environmental issues the way we Californians do -- they certainly do appreciate that our famed traffic congestion can bring pollution problems.

For Brad Ranson, owner of West Coast Cabs, a small but thriving San Diego County taxicab service which prides itself on friendly, responsible service -- the idea of helping to reduce their fleet's carbon foot-print comes naturally.

"Spending so much of the day on the road you come to appreciate more than most the benefits of clean air," says Ranson. "And as my family's lived in the Oceanside coastal community for generations -- there's maybe even an enhanced appreciation for the environment."

Serving passenger traffic going to and from regional airports also helps keep Ranson abreast of environmental issues, he says, as his fares quite often include people from beyond the southern California area who are impressed with the spectacular scenery. And it often turns out to be a shared learning experience. "While I find that not everyone sees environmental issues the way we Californians do -- they certainly do appreciate that our famed traffic congestion can bring pollution problems."

Minimizing his fleet's carbon emissions is something he would feel particularly good about. But how practical is that for a taxi fleet owner?

"Cabs need to be comfortable, roomy and powerful enough to reassure clients -- many of which are particularly eager to make it to their destinations," notes Ranson. "And when I survey the suitable vehicle choices out there, many of the most environmentally-friendly cars simply don't measure up to what I know riders expect. So I'm still looking."

West Coast Cabs currently includes in its fleet both standard-size sedans and vans, and is now looking at suitable, cost-effective alternatives. While he is impressed with the much greater fuel economy being talked about in coming hybrid and even electric models, he'll first need to see if they include comfort and power along with the promised environmental payoff.

"When we come across the right mix of environmentally-friendly comfort and practicality -- we're probably a sale waiting to happen," says Ranson.

For more information on West Coast Cabs visit their website at http://www.WestCoastCabs.com or phone them at (760) 458-2197.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Brad Ranson
Visit website