IntoStores Increases Jewelry Sales to Stores

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IntoStores has created a venue that connects jewelry makers to the approximately 50000 U.S stores that purchase jewelry.

Selling jewelry to retailers is big business. Last year, 64 billion dollars worth of jewelry was sold in stores.

Most jewelry makers are home businesses that sell their pieces through the Internet, home parties and crafts shows. If they can handle the schedule, the traveling and the time away from family, the craft show circuit is good business. According to the Craft Organization Directors' Association, the annual income of a craft show exhibitor is $50,000. Not bad … but small compared to the 30000 jewelry pieces Tacori sold on QVC in just 11 minutes.

"For jewelry makers, selling jewelry to stores is an easy and fast way to boost sales," says Kirk Ledesma, merchandising director at IntoStores.com. "There are 50000 specialty stores that buy jewelry to resell to their customers. The challenge is finding the right stores and getting seen by the decision makers."

In the past, this meant exhibiting at trade shows. But as the weak economy has impacted trade show attendance, the Internet has replaced the way stores find products. 78% of all buyers polled already research products online before they buy it. IntoStores.com has created their online destination of choice.

In just a few years, IntoStores.com has built one of the largest networks of retailers in the world, representing an industry with more than 1.6 million stores. Key buyers and upper level executives from the nation's top stores use the site to find products.

Specialty retailers, mom and pop stores, and chains like Nordstrom, Bloomingdales, Macy's, QVC and Target use the site free of charge. To connect with the stores, jewelry sellers pay a one-time set-up fee of $175 and a monthly fee of $29.

The merchandise mix ranges from a Leopard Heart Charm Bracelet that wholesales for $3.70 to a Diamond Necklace and Earrings set that wholesales for $7376.

"In an instant we connect jewelry wholesalers to a very broad base of stores that buy jewelry, from large retailers to specialty shops.", says Ledesma.

Since most jewelry makers that use IntoStores are small to medium sized businesses, ask Ledesma how companies manage their growth and he'll tell you, "It's simple ... members can pick and choose who they want to sell their jewelry to so they can grow with their business."

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Morgan Ancheta
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